Strategic Business Report Essay Example | Topics and Well Written Essays - 2250 words

Strategic Business Report - Essay specimenThe company over the initial old age has relentlessly focused on obtaining outmatch of operations which it believes bequeath be the foundation for its future profitable growth. It has been to such an extent that it has sacrificed profits for growth during initial grade and posted its first profit only in the year 2003, nearly after nine years of operations. The strategy followed is a customer focused approach which the company believes will help it attain the scale it needs for long term success.1.2.1 Product Amazon .com sells operates in North America as swell as internation tout ensembley through retail websites which include amazon.com, amazon.ca, amazon.de, amazon.fr, amazon.co.jp, amazon.co.uk, shopbop.com, endless.com, and the Joyo Amazon meshing sites at joyo.cn and amazon.cn.. It sells its product in over 200 countries. The product range which its sources and sells are books electronics and computers toys, kids, and baby sports and outdoors movies, music, and games home and garden apparel, shoes, and jewelry tools, auto, and industrial digital downloads grocery and health. Amazon.com, Inc. operates retail Web sites, as well as provides programs that change three parties to sell their products on its Web sites. It enables customers to use single click technology to complete purchase of all sellers and check out, making purchase easy and convenient. The companys Amazon Enterprise Solutions offer sellers e-commerce expertise, technology, and operational infrastructure to enable e-commerce businesses operating under their own brand name and Web site address. It also offers Amazon Web Services, which provide access to technology infrastructure that developers can use to enable virtually various types of businesses. 1.2.2 determine The unique offering of Amazon.com is its ability to offer products at a price lower than any otherwise retailer, because of its unique model (no expensive retail space). 1.2.3 P romotion MillionAmazon.com has steadily increased its spending on ad and promotion and brand building. In 2005 it valued its goodwill as $159 million. Amazons unique brand image as a top web based retail company built right from day one, is what drives the companys growth.1.2.4 side/ Supply chain management Strong delivery system is one of its strong points of Amazon.com. To manage logistics it believes in having strong analysis based systems. It uses mathematical modeling and algorithms extensively to forecast, match delivery centres,