Marketing Plan For Coca Cola

merchandising Plan For coca plant ColaThe Coca-Cola play along is one of the leading manufacturers, distri scarceors, and tradeers of non alcoholic beverage concentrates and syrups. They cook non alcoholic beverage concentrates and syrups which atomic number 18 sold to bottling partners. The bottlers usu entirelyy add change urine with the concentrates and sweeteners and then bottle the production and sell it to wholesalers or retailers. Coca-Cola owns much(prenominal) than 400 trade names in which they securities indus experiment for in over 200 various countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft presents, juices, sports drinks, teas, and water. They operate in eight constituents, but roughly of their revenues come from three of those parts. Their three study segments ar northwards the States, South Asia and the Pacific Rim, and Bottling Investments. Their five former(a) segments all toldow Europe trades union Asia, Eurasia and Middle East Latin America Africa and Corporate. Coca-Cola in like manner has the leading station (Coca-Cola Datamonitor, 2007).Their vision is to maximize pro obliges and returns to sh arholders. Coca-Cola wants to develop skillful workers and inspire them to do the best that they lowlife. They want Coca-Cola to be an enjoyable place to work at and for employees to be motivated in coming to work. The family similars to flummox a product line of beverages that cope with the take ups and wants of consumers. Coca-Cola wants to build trusting dealinghips with their partners and suppliers along the supply chain. Also Coca-Cola prides itself in making a oddment in their community and their umteen contributions that work to im rise up the environment. The business decisions that Coca-Cola makes ar maneuver by their values. Their main values let in leadership, passion, integrity, accountability, collaboration, inception, and quality (Coca-Cola union 2006). Coca-Cola has remained undefeated by maintaining strong values, visions, and kick.Marketing ObjectivesFuture return for Coca-Cola exit write out from their focus shift towards the globose mart as salubrious as the health certain commercialize. They be implementing and continuing to build on their manhood-wide strategy (FrontPage, 2007). Coca-Cola would like to compensate to securities indus bear witness to countries around the world foreign of the United States. They are having offset in emerging markets in Latin America, the BRIC, and Western Europe (FrontPage, 2007). This will be their major focus in the future, beca expenditure they feel this is where their major maturement opportunities lie.Consumers are moving towards a healthy modus vivendi, which in turn is causing Coca-Cola to widen their products to pass off to conform to their needs. They would like to focus on providing juices, sport drinks, and water lines that will aim at the to a greater extent than health co nscious(p) market. Coca-Cola has been performing trials on their Minute wetnurse Heart Wise orange juice to prove that it does help get cholesterol and improve health. Also they are having trials for their Enviga green tea which can help procession metabolism. This impudently market is huge and creates a pass on of growth opportunity for Coca-Cola (Credeur, 2007). The core of our business is healthy and its poised to watch significant growth over the coming years (Credeur, 2007). Consumer behavior is changing therefore Coca-Cola must ad right their trade strategies and product lines to meet the consumers needs.industriousness AnalysisThe Coca-Cola confederacy falls in the beverage indus extend with umteen a(prenominal) separate developing companies. Leading the beverage industry by generating revenues of $24,088 million dollars, Coca-Colas closest competition in this industry is Coca-Cola Enterprises and Anheuser-Busch. Others that fall into the industry include Pepsi Bottling, Molson Coors Brewing, Constellation Brands, Pepsi Americas, and Brown-Forman (Fortune 2007).The beverage industry is moving toward the more(prenominal) health conscious consumer. The market is shifting from soft drinks to juices, sport drinks, and water products. To remain competitive Coca-Cola must excessively enter into this market and follow the healthier trends. In many European countries, the increasing consumer trend toward a healthier lifestyle continues to grow engage for functional beverages that offer physical or genial well being, lower calories and other added values (Fuhrman, 2007). Consumers value products that are discharge to help them live a healthy lifestyle and feel founder two physically and mentally.SWOT AnalysisStrengthsCoca-Cola has a lot of forcefulness in their marketing plan and business. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in all of their three segments. Co ca-Colas three major segments are Latin America East, South Asia, and Pacific Rim and Bottling Investments. These are the segments that earn the highest revenues. all(prenominal) of these segments continuously grows in revenues each year. The revenues earned in these segments have helped The Coca-Cola come with to grow and expand (Coca-Cola Datamonitor, 2007).Coca-Colas brand name is valued higher than their biggest competitor, Pepsi. duty Week valued Coca-Cola at $67,000 million and Pepsi at scarcely $12,690 million. The brand of Coca-Cola is know globally and allows the company to enter new and emerging markets. Having a strong brand name besides allows them to expand their company by adding products such as ruby-red change state and Coke with Lemon, and allowing them to meet polar consumers needs. Coca-Cola owns the brand names of Coca-Cola, Diet Coke, Sprite, and Fanta which are quartette of the leading brands in soft drinks (Coca-Cola Datamonitor, 2007).Coca-Cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Selling in 200 countries, Coca-Cola owns 32 beverage concentrate manufacturing plants. They also own bottle water production and beverage facilities. The companys big of operation allows it to feed upcoming markets with relative ease and enhances its revenue propagation capacity (Coca-Cola Datamonitor, 2007).WeaknessesCoca-Cola has three major weaknesses that occur internally in the company, they include negative normality, poor performance in North America, and reduce in cash from operations. In 2006, Coca-Cola was accused of marketing a product with pesticide residues in India and received negative publicity. These residues contained harmful chemicals that could damage the nervous and reproductive systems and could potentially cause cancer. Coca-Cola was plagued with harmful publicity much like this scenario passim the year. This eccentric pers on of publicity can affect their brand image and decrease demand for their products (Coca-Cola Datamonitor, 2007).Coca-Cola focuses on North America as their major rear end market therefore it is important for them to have a proper performance for the seat market. In 2006, Coca-Cola did not perform well and its market growth ceased in North America. The company actually got worse. If this poor performance continues, it could affect the boilersuit companys growth in the future and could allow their competitors to surpass them (Coca-Cola Datamonitor, 2007).Coca-Cola had a decrease of 7% in cash flows from operations in the year 2006. This unnatural the company by reducing the amount of funds open for Coca-Cola to reinvest in the company (Coca-Cola Datamonitor, 2007). Coca-Cola must then finance their growth with debt which makes them vulnerable to sake rates.OpportunitiesMajor opportunities for growth for Coca-Cola include acquisitions, the bottled water market, and the growing H ispanic nation in the United States. This growing demographic segment gives Coca-Cola an opportunity to try and reach new consumers and expand their product lines. Some acquisitions of the Coca-Cola club are Kerry Beverages Limited in 2006 which is headquartered in Hong Kong. By acquiring Kerry Beverages Limited Coca-Cola gained dictation over distribution and manufacturing joint ventures in nine major Chinese provinces (Coca-Cola Datamonitor, 2007). They also acquired Apollinaris in Germany, which sells sparkling and mineral water. Coca-Cola also overlyk over TJC Holding, a bottling company located in South Africa. They even acquired companies in Australia and crude Zealand. This enabled Coca-Cola to have a strong hold on the global market, which as a firmness helped their international operations grow and get stronger. It also gives them an opportunity for growth and to enter into new markets.The increasing health conscious market is just one of the new markets that Coca-Col a has shown a growing take in, like the bottled water market. Bottled water is one of the most fast-growing segments in the worlds food and beverage market owing to increasing health concerns (Coca-Cola Datamonitor, 2007).Threats tied(p) a large and successful company like Coca-Cola has external threats. third of their major threats are intense competition, dependence on bottling partners, and slow growth of carbonated beverages. The nonalcoholic beverage industry is highly competitive, leaving Coca-Cola with many competitors in their industry. Their largest ones are PepsiCo, Nestle, Cadbury Schweppes, Groupe Danone, and Kraft Foods. This intense competition influences Coca-Cola and their strategies. Key aspects that are affected are price, advertising, gross revenue promotion programs, product innovation, and brand and post (Coca-Cola Datamonitor, 2007).The high dependence Coca-Cola has on their partners and suppliers makes them vulnerable. Most of the revenue that Coca-Cola gen erates comes from selling concentrates and syrups to bottlers, in which they have no ownership control. These distributors and bottling partners make their own business decisions and Coca-Cola has no say in the choices they make. Not having control over a major aspect of their business is a major threat. (Coca-Cola Datamonitor, 2007).Target MarketAs Coca-Colas mission statement states it wants to refresh the world (Coca-Cola club, 2006). Therefore the companys level markets are any and all consumers that have a thirst that demands satisfaction. However, there are some brands that chump specific consumers. For example, Coca-Colas PowerAde is a sports drink that is aimed at gymnastic men and women, where as its diet soft drinks are targeted at consumers who are of older age (Clark, 2005). This geek of marketing approach is referred to as market segmentation. Market segmentation is outlined as the process of dividing a market into meaningful, relatively similar, and identifiable s egments or groups (Hair, Lamb, McDaniel, 2006, p. 212). Two ways in which Coca-Cola segments its target market are by demographic and geographic segmentation. Before 1960 the Coca-Cola community only had one beverage aimed at the entire soft drink market (Hair, Lamb, McDaniel, 2006, p. 212). Currently Coca-Cola offers a wide range of products including cocoa, tea, sports drinks, energy drinks, water and their well-known Coca-Cola soft drinks (Coca-Cola Datamonitor, 2007).Market segmentation allows the Coca-Cola confederation to market to mint with contrasting product needs and preferences. For example, in the past year the Coca-Cola phoner felt like they needed to focus on the need that their products satisfy for their consumers. They came out with a beverage portfolio based on seventeen need states of their consumers. Some of these included relaxation, hydration, weight management, and heart health (MacAuthor Thompson, 2006). Therefore the Coca-Cola federations target mark et strategy is to segment the entire soft drink market to interrupt understand and design marketing motleyes that specifically matched with the characteristics and desires of each segments.Marketing Mix Product, mail, Price, promotionProductIn rear for an organization to be successful it needs to have a well-defined marketing pleat. The marketing jumble broods of the four Ps product, place, price, promotion (Hair, Lamb, McDaniel, 2006, p. 48). Product is defined as everything, both favorable and unfavorable, that a person receives in exchange (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola social clubs products consist of beverage concentrates and syrups, with the main product being the finished beverages (Coca-Cola Datamonitor, 2007). Coca-Colas products can be viewed as both business and consumer products. Ultimately, the main goal of the Coca-Cola play alongs is to satisfy a consumers personal want, which is the definition of consumer products (Hair, Lamb, McDanie l, 2006, p. 248). The type of consumer product the Coca-Cola guild creates is convenience product. lash-up products normally require a wide distribution in order to sell sufficient quantities to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285). In addition, the Coca-Cola Company lots pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product.The Coca-Cola Company has a more or less large product mix which contains about 400 brands, including diet and crystalise beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks (Coca-Cola Datamonitor, 2007). The Coca-Cola Company has change magnitude its product mix largeness since 1960. This enabled the Coca-Cola Company to spread risk across many product lines kinda a than depend only on one and to help generate gross gross gross sales and boost lucre within its organization (Hair, Lamb, McDaniel, 2006, p. 287). T he Coca-Cola Company also packages its products different size of its to appeal to certain consumers (Hair, Lamb, McDaniel, 2006, p. 286). For example, Diet Coke is available in twelve-ounce or even six-ounce cans and various plastic containers, ranging from two liters to twenty ounces (Coca-Cola Company, 2006).The Coca-Cola Company has additiond its product mix by product line extensions as well as creating new products. The Coca-Cola Company has extended its product line by introducing a variety of drinks (Will New Cokes, 2006). These include Vanilla Coke, Cherry Coke, Cherry Vanilla Coke, Coke Plus and many more to attempt to meet the needs of all of its consumers. The Coca-Cola Company also increases its product mix and broadens its market by the innovation of new juice and sport drink products (Marcial, 2007). This sanely large product mix enables the Coca-Cola Company to satisfy the needs of their consumers thirst, some(prenominal) it may be. This type of product mix al lows the Coca-Cola Company to achieve its mission statement in which it states that it wants to refresh the world (Coca-Cola Company, 2006).Place/Distribution some other crucial part of the marketing mix is place and distribution of an organizations product. Place and distribution strategies are relate with making products available when and where customers want them (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola Company states in its mission statement that it wants to offer its products to all consumers globally (Coca-Cola Company, 2006). The Coca-Cola Company uses intermediaries (i.e. retailers and distributors) instead of directly selling to distribute its products worldwide (Coca-Cola Datamonitor, 2007). The Coca-Cola Company also uses intensive distribution strategies to make sure their products can be available everywhere. One low profile type of retailing that the Coca-Cola Company does to increase its distribution of its product is the use of automatic vending machine s. These can be found in a number of places, such as schools and concert venues (Hair, Lamb, McDaniel, 2006, p. 411). Since their product is a convenience product, it requires a wide distribution in order to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285).Recently the Coca-Cola Company has focused more on their global strategy to help them increase their growth. Much of this growth is coming out of Latin America, the BRIC, and Western Europe (Innovation, acquisitions, 2007). Currently many Europeans are beginning to be more worried about their health, which has change magnitude Coca-Colas Diet Coke and Coke Zero sales (Fuhrman, 2007). In addition, the Coca-Cola Company is in many other countries including India that are in the growth re-create of the product life cycle (Marketing New products, 2007). The Coca-Cola Companys growth in these areas are caused by their improved marketing to consumers, better relationships with bottlers, their live happily hunt down in 200 mar kets, and the launch of Coca-Cola Zero. They also launched Minute Maid juice in India as well as mainland mainland China and Korea (Marketing New products, 2007). Their innovation and introduction of new products as well as their winning gardening has helped them begin to grow again worldwide.PricePrice of the product or service is another important part of the marking mix. Price is defined as what a buyer must give up to obtain a product (Hair, Lamb, McDaniel, 2006, p. 49). Price is the quickest and most flexible fixings to change in the marketing mix. The prices of the Coca-Colas Companies products vary according to the brand and the size in which they come in (Coca-Cola Company, 2006). The Coca-Cola Companys products are sold by a wide variety of distributors and retail stores, such as comfortable stores and triggerman stations, as well as vending machines (Coca-Cola Datamonitor, 2007). The distributors and retail stores that the Coca-Cola Company deals with oft implement t heir own pricing strategy (Coca-Cola Datamonitor, 2007). Gas stations and convenient stores usually sell Coca-Cola products at a fixed price. However, the retail outlets use a variety of pricing methods and strategies when selling Coca-Cola products (Coca-Cola Datamonitor, 2007). There is oft competition pricing of the Coca-Cola products and prices are set around the same level as its competitors. In addition there are also psychological pricing strategies that are used to make consumers perceive that the products are cheaper than they really are.PromotionThe fourth aspect of the marketing mix is promotion of a product. The promotions usance in the marketing mix is to bring about mutually self-colored exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organizations product (Hair, Lamb, McDaniel, 2006, p. 49). Since the Coca-Cola Company operates on a global scale, their promotional strategy needs to consider the external en vironment in which their products are. These external environmental factors include culture, economic and technological development, political bodily structure, demographic makeup and natural re showtimes (Hair, Lamb, McDaniel, 2006, p. 77). For example, the Coca-Cola Company fightd its new Coke Zero in Australia differently than it did in the United States because of the different external environmental factors associated with that segment (Alarcon, 2007). In addition, the Coca-Cola Company often has to adapt its tellments in different cultures. For example, an ad in Singapore portraying teenagers careening down a store gangboard on a grocery cart was perceived as too rebellious (Hair, Lamb, McDaniel, 2006, p. 129). The ultimate goal of any promotion is to get mortal to by a good or service. There are four main aspects of the promotional mix that integrate together to create a competitive advantage for an organization. The four aspects of the promotional mix are advertising, public relations, sales promotion, and personal selling (Hair, Lamb, McDaniel, 2006, p. 411)The advertising part of the promotional mix allows the organization to reach the tidy sumes with its product. The Coca-Cola Company was built heavily on advertising and marketing investments. Today the Coca-Cola Company spends most of its money on advertising that maintains the brands awareness (Hair, Lamb, McDaniel, 2006, p. 468). Thus advertising is a main source in increasing consumer awareness. The Coca-Cola Company uses many forms of advertising, from TV advertisements to magazines and billboards (Steinberg Vranica, 2004). One target segment that the Coca-Cola Company is having trouble trying to advertise to is the more outdoor, health conscious and environmentally friendly consumer (Steel, 2007). The advertisers are unsure how to advertise to them in a green fashion where the advertisement achieves its goals of persuading, informing, and reminding as well as being environmentally f riendly.Public relations part of the promotional mix helps maintain an organizations image and educate consumers (Hair, Lamb, McDaniel, 2006, p. 444). galore(postnominal) organizations hire outside professional person help to deal with public relations within an organization. Public relations are the element in the promotional mix that evaluates public attitudes identifies issues that may elicit public concern, and executes programs to gain public pinch and acceptance (Hair, Lamb, McDaniel, 2006, p. 441). The type of public relations tools that the Coca-Cola Company uses widely are product placements and sponsorships (Steinberg Vranica, 2004).The Coca-Cola Company often uses is a spokesperson to appeal to the younger more untested (Hair, Lamb, McDaniel, 2006, p. 163). An example of this can be reassuren in China where the Coca-Cola Company has change magnitude advertising containing younger Chinese celebrities to help inform, persuade, and remind their target segment (Flagg , 1999). The Coca-Cola Company also uses publicity to try and create a good company image. An example of this is when the Coca-Cola Company invested 60 million dollars in creating a recycling plant in South Carolina. By creating this plant the Coca-Cola Company hopes to help eliminate carbon dioxide emissions and recycle a mast majority of their plastic bottles (Truini, 2007). This effort in trying to help reduce the carbon dioxide emissions strengthens the Coca-Cola Company image of wanting to create value and make a difference everywhere they go.Personal selling allows the organization to build relationships with their consumers or other business associates (Hair, Lamb, McDaniel, 2006, p. 444). Personal selling is defined as direct conference between a sales representative and one or more prospective buyer (Hair, Lamb, McDaniel, 2006, p. 443). Personal selling in the Coca-Cola Company often is done in a business-to-business fashion. An example of this is seen when the Coca-Cola Company was trying to boost their sales in North America by forming alliances with Nestea to create coffee and tea drinks (McKay Corderio, 2007). This demonstrates how the Coca-Cola Company uses personal selling in a business-to-business standard atmosphere to provide its consumers with a larger variety of products that can satisfy their need.The Coca-Cola Company also uses sales promotions to increase their effectiveness of their promotional efforts. The essence of sales promotion is to help stimulate a purchase (Hair, Lamb, McDaniel, 2006, p. 444). Some examples of sales promotions that the Coca-Cola Company uses are coupons and rebates and are used frequently because they are more likely to influence customers buying decision (Hair, Lamb, McDaniel, 2006, p. 442). Another type of sales promotion that the Coca-Cola Company is currently using is their coke rewards points promotion. My Coke Rewards is customer loyalty marketing campaign from the Coca-Cola Company. Customers ente r codes from specially marked packages of Coca-Cola products into a website. These codes are converted into virtual points which can in turn be redeemed for various prizes or sweepstakes entries (Coca-Cola Company, 2006). The ultimate goals and tasks of promotion mix are to inform, persuade, and remind the target audience.Marketing ResearchThe Coca-Cola Company is a mass company with many marketing channels. They are widely distributed throughout the world. Many marketing decisions they face are backed with data or conflicts that result in them creating a fancy or reasonable solution. Even though Coca-Cola does an excellent job of quenching ones thirst, they sometimes have trouble understanding what regions of the world to emphasize marketing certain products towards.To stay competitive, Coca-Cola conducts marketing enquiry to try and better understand their consumers. Coca-Cola creates products and services that will help fit into the needs and wants of their marketplaces. They hav e found that people expect more from their beverages. To try and fill this desire Coca-Cola has developed the Beverage lend For Health and Wellness. This bring in develops and tries new product reports that can contribute to their product line. In additions, the Institute works with the China Academy of Chinese Medical Sciences to research the participating ingredients in Chinese medicinal beverages and soups for the potential development of new beverages (The Coca-Cola Company Annual Review, 2006). Coca-Cola wants to be able to keep their market alive and forever and a day drinking their line of refreshments, so they continue to do research that will benefit their consumers, as well as being potential benefit for the company.Coca-Cola within the last decade has been slowly grasping the idea of introducing and stress products that may not be profitable in certain regions to other cultures where they may find value in such a product. For instance, Coke Zero is a product that c arries no carbohydrates or calories and was not quite meeting the expected profits in the United States, but Coca-Cola started to advertise it more in Europe to areas that to enjoy it. This region seemed more concerned about their health and well being, which contributed to Coke Zero becoming more of a profitable product.Coca-Cola also develops interesting marketing techniques such as business to business strategies to make their products more appealing to the younger generations. consort to marketing research, younger generations will pay more attention to consumer products when they are advertised in a modern and hip way. For example, Coca-Cola united with iTunes, so that whenever someone purchased a Coca-Cola product they would receive free songs to labour both products (Fuhrman, 2007).Since in younger generations are very music oriented. This relationship proves to be effective in promoting their products and attracting to the youth.Even though Coca-Cola has interesting ways t o promote their products, they need to find an effective way that will sell and promote their whole product line. With more marketing research, Coca-Cola is now being scrutinized for selling their product in public schools. Upset parents and school faculty see the carbonated drinks as contributing to the nations obesity. The ban limits the company to selling products in schools to children less than twelve years old. The company has also agreed to only advertise healthier products towards this targeted market.A solution to this could be that Coca-Cola should input their marketing skills to other products, as well. In addition, The soft drinks giant would do better to concentrate its advertising efforts on newer products with greater growth potential (Datamonitor). With the uncorrupted Coke, being one of the most fashionable carbonated drinks in the world. Coca-Cola could try and promote their other products that would acquire to different tastes. Coca-Cola could put more efforts t owards their Dasani, Inc. brand, known for their bottled water. Bottled Water is a non carbonated drink that is becoming increasingly popular and more of a competition towards the carbonated and other drinks.Organizational organize and PlanCoca-Cola implements an organizational strategy that better involves the employees and customers. The ultimate goal of Coca-Colas structure is to continually build customer relationships. Coca-Cola likes to have a flexible organizational structure that will be compatible with the market environment. Since 2006, the market has been seen as a complex environment and to help fix this problem, Coca-Cola conducted a natural company analysis through their departments and segments. They assembled a diverse, multi-functional executive group mix from separate countries and divisions. They mixed these executives from the organizational levels and created a new business feigning that would accommodate to the centralized as well as local Coca-Cola divisio ns.Coca-Cola claims that the impacts and benefits of this new business model are already showing improvements. For example, Among our results, we improved our efficiencies throughout the supply chain, grew our batchs of single- behave presentations, and increased our EBITDA (The Coca-Cola Company Annual Review, 2007). Coca-Cola has been making new improvements all over the globe for their operating segments.The eight operating segments in the Coca-Cola imperium North America Europe, North Asia, Eurasia and Middle East Latin America Africa East and South Asia, and the Pacific Rim Bottling Investments and Corporate. Then each of these regions is crushed down into smaller segments. The Coca-Cola segments work together as well as dependent from each other to fit their demographic segments. But all groups prove to be successful of share the similar approach and idea to operating to create happy consumers through their products.Recently in 2006, Coca-Cola determined to move the operat ing group headquarters to Johannesburg, South Africa from its previous theme in the United Kingdom. This enabled the company to be closer to more potential and current business, and be able to expand their empire through Africa. They also opened a new office in Cairo, which helped increase the products volume sale in that area by 23 percent (The Coca-Cola Company Annual Review, 2006). Coca-Colas repositioning and structure allows them to be more intact with their consumers and business.fiscal ProjectionsCoca-Cola has had an extremely successful year with improving the image of the company, introducing new product lines, acquiring companies, and increasing their products profitability from around the world. Coca-Cola expects to see a continue rise in profits through the next year. Even though the rising costs of commodities pose a threat, Coca-Cola will still prove to be profitable.With an upcoming year of hopefully new promising products, Coca-Cola baron be looking at their lines of bottled water, juices, and sports drink to bring in most of the revenue due to their increasing popularity and consumer demand. The companys top sellers in 2006 were their sparkling beverages, juice and water products. From 2006 to 2007, the net income per share has already risen 2.6%. This increase is just the beginning for the company which shows extreme efforts towards the growth of the company. Coca-Cola will continue to expand its empire throughout the world.With already being sustainable in China and successful in India, Coca-Colas profit will only increase. For instance, Coca-Cola is set to reversal its focus to the China market in an effort to sustain growth. The company said that with current economic growth continuing apace, China should be its third biggest market by 2008 (Coca Cola Looks to China For Future Growth, 2004). China is a very profitable segment for Coca-Cola and will only continue to contribute to increased profits.With excellent resources and planning, C oca-Cola can only bring in more consumers. The companys financial future projections are looking promising and the companys profits will continue to rise with more consumers drinking their products daily world wide.SummaryThe Coca-Cola Company demonstrates unique traits and strategies. Not only do they serve the world with quality products ranging for any type of taste, but they contribute to the benefit and restorat