Marketing information systems

E-commerce made its first major impact by registering on the economic horizon in 1998. In that year, Amazon made $1 billion. In an article in The Economist on the 19th of fantastic 2006, Amazon.com is credited as being the pioneer in teaching the institution how to shop online. Today, Amazons product range is anything from travel (the biggest seller), to calculating machine equipment and softw atomic number 18 to cars, clothing and home furnishings in that order of magnitude.Technology (by instruction of one-click shopping) has been of great assistance in collecting data based on vendee preferences and past buying behavior. Search boxes, pre-ordering capability are or so of the modes Amazon collects customer information.Information gathered includes birthdays, interests, wish lists, military position and past purchases.Good marketing information systems reward online behavior with rewards that arrive at customers feel pampered. They excessively give great user experience an d assume with customer needs. Amazon has just added Search Suggestions as another way of gathering information by requesting customers, authors and sellers to make recommendations that they feel are colligate to search keywords. This should result in the company building up a comprehensive database for gaining and retaining customer loyalty.This information is used mainly to cultivate buyer loyalty. A typical example is the Amazon practice of tempting shoppers by making recommendations based on what others who have bought the same product bought also and based on the buyers previous shopping style. afterward gathering the necessary information, Amazon also makes buying from them attractive with such(prenominal) enticements like extensive selection, free shipping and excellent customer return (you actually get to speak with a real person deep down seconds if you use the click-to-call button and provide your telephone number). Bottom of Form exit of Form REFERENCESClick to downloa d Amazon.com, The Economist (US), August 19, 2006. Volume 380, mercantile establishment 8491, p 58.Fernando, Angelo, Why punish, when you can reward? Online or off-line, there are simple steps you can take to make your customers feel cute, Communication World, Sept-Oct 2006, Volume 23, Issue 5, p14-15.