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Executive Summary The cat Consumer take in behavior clock time obtain, was carried forbidden at BIG BAZAAR. The project was near examine the consumer buying behavior. The study was in the main carried out by bill and by interview of the guests. A police squad member also adopted the role of a gross revenue person for this resolve and was in the transshipment center for a time period of 5 twenty-four hourss. The research carried out in this project is descriptive in nature. The major(ip)ity of the study was focused around the customers who visited the foot snap section of the store. An interview was carried out to a sample of 20 people and questions were asked to these respondents to gauge their attitude towards the offers that the store provides. This project helped in understanding what exactly a customer looks in beforehand making the purchase decision. It gave an idea round the essential factors that be required now a day for a sell joint to a ttract customers in this private-enterprise(a) world. After the through with(predicate) analysis of the available data it has been erect out that since income of respective(prenominal) is increasing and more and more people take up genius stop shopping centre and also the buy proponent of the people has really gone up and therefrom the appetency buying of the commodities is on a great increment mainly due to pricing strategies of retail players.

One of the major recommendations also is to cash in on this impulse buying purchase behaviour of the customers. PUC Department (Plast ic Utensils and Crockery) The crockery de! partment consists of dinner sets wish-wash sets Plates ( melanin and ceramic) Tea sets Coffee sets Painted coffee mugs Spoons separate crockery items The different brand available was La Opala, Trio, Elite, Bombay dinner party set, Amar dinner set. All the brands had discount. In addition to discounts with some of the products (Trio, Amar) they had provided free gifts also. hoi polloi had tendency to buy the discount product...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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