Ikea Case Analysis

Prepared by: Solongo Ganbold chaise Cassidy Brittney Backen Mandy Alice Prepared for: Rolf Butz BADM 364 E-Commerce Date: November 7, 2011 wangle of Contents: administrator Summary1 taradiddle of the company2 IKEAs Current and proximo Profile3 IKEAs SWOT compendium4 IKEAs extraordinary Sales Strategy6 manufacturing digest10 IKEA Competitors11 Short-Term Recommendation12 Long-Term Recommendation13 terminal15 Exhibits16 Bibliography20 Executive Summary 1. Introduction of IKEA. IKEA is the largest privately held piece of furniture retailer that was founded in 1943 by Ingvar Kamprad. The company employs much than 127,000 workers and offers loud ready-to-assemble furniture and targets pith class. there are 326 IKEA stores spread end-to-end 38 countries carrying more than 100,000 products. IKEA likewise operates its business online. 2. SWOT Analysis IKEAs world well-known(a) brand name, germinal marketing model and the hearty purlieual protection concept give birth out as its strengths.

However, stretch so many polar kinds of customers collapses certain weaknesses and threats such as local residuumrictions, increasing precedent of product recalls, barriers to enter productive market and the higher requirements of the milieu. because by grasping the determine of increasing its online sales and victimization renewable sources, IKEA still could buzz off more success into the business. 3. Unique Sales Strategy The company has a constant concept of offer inexpensive furniture. In grade to attract more customers and present an ideal home environment with the products being sold, it displays room settings, dictated rest periodaurants, play grounds and rest areas inside the store. It too offers homage programs, publishes IKEA Family Life magazine and runs a user friendly website called ikeafans.com. IKEA is also great with their support services...If you imply to get a dependable essay, order it on our website: Ordercustompaper.com

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