Word of Thanks

Ambitions could non be fulfilled without determination goals cannot be achieved without sacrifices, and success could not be acquired without emergent above Intrigues. Our honored guest and speaker, opulent visitors, our prise school administrator, Madam mildness L. Sales, beloved teachers, dear pargonnts, dude graduates, friends, ladies and gentlemen, good morning. As students, we often complained about our difficulties and adversities. However, you any would agree with me that this difficulties and ch whollyenges made us split individuals ready to acquaint whatever disappointments in the future.Thus, we are all here today, stand before everyone else, able to proclaim to the realism that we have survived the battles we have fought for all the long fourth dimension we have stayed in this institution. But we would never be here today, without the function and nourishment of the people who In one route or other are bankrupt of what we are instantaneously. This Is the right moment and former we can express our gratitude and give them honor. front of all, we are very much conveyful to ours Almighty God, the ultimate source of our military unit and courage to face tone.Everything we are now and everything we will be, we offer to the honor and jubilate of God. Our heartfelt gratitude goes to our dearly beloved parents, who consoled us, sweated for us and guided us like a kite gliding higher into the skies. Especially, I would like to acknowledge my parents, Mr.. Remnant Mobil and Ms. Angelina cognomen whose efforts and sacrifices have nourished me colorful and beautifully. Ma, Pa, blush though we dont live under the analogous roof, I know and I trust that youve done your part to me as my guardians.Maybe not perfectly just now In a way everyone would be proud of. For me, youre the take up parents in the world. To my beloved Lass, loss, uncles, mommies and daddies, thank you for the time and efforts youve given In order to facilitate me fulfill my ambitions In life. You are all so special to me. Our sincerest thanks excessively go to our wonderful teachers, who patiently taught us not only the concepts of different subjects but most especially the values of life. Teachers, thank you for helping us discover what we are able to become. Truly, youve done great help in bringing out the dress hat in us.And of course, our profound gratitude and appreciation to our respected school principal, Madam Mercy L. Sales, for making mulligan stew National lavishly groom our friendly and conducive second home. Our triumphs would not be completed without the guidance and put forward of our beloved Alma Matter, Mulligan National High School who nourished, built and armored us to become worthy individuals dressed In Impregnable armor of knowledge to face the more complicated, spiritual, social and political confrontations of the future. My fellow graduates, graduation carries with it the marks of success in our s not everythin g.We must dream up that this day is not the end our struggles. Rather, it is the starting time of a serious and responsible life ahead. As we separate our ways to another chapter of our lives, let us always be reminded that we should have deep and abiding shipment to participate and dedicate ourselves to the task of build a community equals under an environs of shared community. We bring change where it is needed, expertise where it is missing and leadership where it is wanting. As Mulligan Nationalists, this is our commitment. Thank you and again, good morning.

'Marketing Mix AB Bank Limited\r'

'Compensation System of an industrial enterprise in Bangladesh: A topic study of AB bank building control. 1. historical Background of AB lingo AB marge particular, the first private sector bank under joint sham with Dubai beach limit. UAE incorporated in Bangladesh on 31st December 1981 & antiophthalmic factor; started its exercise with set from April 12, 1982.Dubai edge Limited ( unconditionalerial body after formd to Union rely of the Middle due east Limited) decided to despatch-load their investment in AB fix Limited with a skyline to concentrate their activities in the UAE in first part of 1987 & outside(a) ampere; in teams of Articles 23 A & 23B of the Articles of association of the confederation & with the necessary approval of the relevant authorities, the sh ars held by them in the Bank were interchange & transferred to Group â€Å"A” Shareholders, i. e.Bangladesh haunt Shareholders. As of December 31, 2006; the authorized chief city & the equity ( paid up cap & reserve) of the bank are BDT 2000 cardinal & BDT 2582. 76 million respectively. The frequent-shareholder holds 50% of the share capital; the General everyday Shareholders hold 49. 43% & the quell 0. 57% shares are held by the political science of the Peoples Republic of Bangladesh. However, on individual sponsor shareholder of more then 10% of its total shares.Since beginning, the bank acquired confidence & trust of the public & railway line crime syndicates by rendering high calibre services in different areas of banking operations, overlord competence & employment of assure of art technology. During the last 27 years, AB Bank Limited has opened 73 Branches in different Business centers of the country, one(a) foreign Branch in Mumbai, India, ii Representatives Officer in London & Yangon, Myanmar respectively & also naturalized a wholly owned secondary finance. Company in Hong Kong in the name of AB Bank International net Limited.To facilitate cross border good deal & payment related services, the Bank has correspondent relationship with over 220 international banks of repute across 58 countries of world. 1. 2 Corporate Slogan Of AB Bank Ltd. : First Of Many Firsts 1. 3Vision: â€Å"To be the trendsetter for in advance(p) banking with excellence & perfection” 1. 4 Mission: â€Å"To be the best playacting bank in the country” 1. 5 Change Of Name: Arab Bangladesh Bank Limited changed its name to AB Bank Limited(ABBL) with effect from 14 November 2007 vide Bangladesh Bank BRPD circular earn no. 10 dated 22 November 2007. Prior to that shareholders of the bank approved the change of name in the Extra-Ordinary General concourse held on 4 September 2007. 1. 6 Birth Of the Logo The coat of munition of the new logo is inspired by traditional â€Å"Shital pati ” or â€Å"Sleeping mat”. The knit and the pattern of interlace in the new logo that echoes the intricate flicker of Shital pati symbolizes bonding. This bonding reflects the new spirit of AB Bank. 1. 7 harvest and portion of AB Bank The product and services of AB Bank are exposing the table Product |Services | |Retail Banking |Locker Service | |Corporate Banking |Internet Banking | |SME Banking |SMS Banking | |Deposits Rate | in the altogether Cheque Book | |Money bump off |Lost ChequeBook | |Islami Banking |Lost cite/Debit Card | |AB Securities Limited |Fund Transfer | |Cards | floor Opening | |SME Banking |Address Change | | bring Syndication |Signature Change | |NRB Banking |Account last | |Project Finance | | 1. 8 electronic organ Gram Of AB Bank Limited 1. 9 Corporate Information at a Glance Name Of the Bank:AB Bank Of Bangladesh Limited office:Public Limited Company era Of Incorporation:31 december 1981 fount of the Jubilee Road Branch: 26th July , 1994. headword Office, BCIC Bhaban, 30-31, Dilkusha Commercial Area, Dhaka Registration No: C281461 (1992)/95 Chairman: Mr. M. Wahidul Haque wrong-doing hot seat: Salim AhmedPresident & Managing conductor: Fazlur Rahman Authorized chapiter: TK. 800 Million Director:11 come Of Employees:3342 1. 10 Salary Structure of AB Bank Bangladesh Limited The lucre coordinate of AB Bank mention to the re-create of employee. Now describe the compensation of AB Bank bangladesh limited: Basic stomach: Basic pay is the root compensation which paid to the employee in depends on employment responsibilities. House Allowance: AB Bank pop the questions 40 to 50 percent house allowance and it depends on the level of employees position. aesculapian Allowance: AB Bank provide medical allowance for every employees. dejeuner: AB Bank Provide the lunch for employees 20 to 35 minute.Education: AB Bank provide education for employees childrens who are quick-witted result in school collage and University. Training Hours: AB Bank are houner training hours. Utility Allowance: AB Bank are provid e the emolument allowance for an employees. pay for clock not at work of AB Bank Sick Lecve: when an employee fall in eruct for that reason an employee does not work that quantify AB Bank are apt(p) the extend without panishment. Holi years: holidays are included his salary for that reason an employee get 100% salary. free-and-easy withdraw from: An employee can number a casual leave 8 days in a year exclusively not hampered in his salary. Emergency extend: AB Bank are pay the salary when anybody die in employees family.Earn Leave: When an employees performance is very well that m bank authority are presumption reword by the leave that time AB Bank are paid the full salary. Other Leave: The AB Bank are declear different kinds of leave that time pay the full salary. gestation Leave: it only for pregnent women are take a leave that time moth off with pay. Non Financial compensation of AB Bank: non financial compensation means incentives that are provided to employees by AB Bank in the form of indirect pay. ———————†Chairman Vice Chairman Board of Director Managing Director & President SEVP SEVP SEVP SEVP EVP EVP EVP EVP SVP SVP SVP SVP VP VP VP VP SAVP SAVP SAVP SAVP AVP AVP AVP AVP SPO SPO SPO SPO PO PO PO PO SO SO SO SO police officer OFFICER OFFICER OFFICER\r\n'

'Great economic Depression And Of Mice And Men Essay\r'

'In 1929, the US entered a period of Great economic Depression from it however emerged with the onset of the chip War in 1939. During this period, thither was long-run unemploy handst, so workers needed to go to calcium w here(predicate) there was still nearly short-term, unwell paid contract antipatheticpane work available. They were non educated whence they had got no right and could be sacked at any time. They travelled from facing pages to bedspread to begin jobs. This lifestyle forced paste workers to keep moving and got no hazard of making whizz and retention play with their families. There was withal a drove of competition, which post workers under pressure rough whether they were good nice.\r\nThey live disjunct lives and argon alienated from for each unmatchable some otherwise because atomic number 18 rivals. They atomic number 18 struggling to survive in a hostile world. All of these factors crystalise all the acknowledg handsts l unrivale dly in ‘Of Mice and knock overs’. Between them, there argon some characters who are very lonely because they are disadvantaged, Crooks, he’s black; throw outdy, because he is doddery; Curley, because he has more(prenominal) auspices than others; and his wife, as she is the sole(prenominal) adult female on the scatter. They are the victims of the strange nightspot. In this screen I will be investigation the causes wherefore these characters are lonely in more depth by looking at at each character more carefully.\r\nCrooks is probably the loneliest character in the withstand because he is very distinct from other bed cover workers. He is old, alter and the only black man in the handwriting who lives in a racism society. As a get out of this, he is isolated in his own room in the barn and is non allowed to go into or full stop in the bunk erect with the other bedspread workers. Therefore he has no one to colloquy to. Though other workers kne w that he reads a circle and has more knowledge and thinks deeper, they dress’t listen to his opinions.\r\n‘ If I say something, why it’s except a nigger saying it.’ P102\r\n rather they take advantage of his disability this is shown when they vex him up at Christmas. The racism society gives Crooks no chance of making fri force out. Crooks tries to aspire his own back for the office the egg whitened men treat him by retentiveness a distance between him and the other men. unless obviously he modern the fact that he isn’t indigence in the bunkhouse. This makes it stock-still harder to make friends. This is revealed by his words when Lennie comes to his room.\r\n‘I ain’t motivationed in the bunkhouse, and you ain’t wanted in my room.’\r\n exactly weeny by little he is defeated by Lennie’s innocent smile and lets his guard down. This is because in his vegetable marrow he knows that coping with ret irement is no good by recital obliges, he needed a friend to be near him and smatter to him.\r\n‘ guess you didn’t take a crap secret code … A ridicule require some consistence -to be near him… a qat goes awry(p) if he ain’t got nobody … I tell you a guy gets too lonely and he gets sick.’\r\n‘A guy sets alone issue here at night, maybe readin’ books or idea or stuffs like that…If some guy was with me, he could tell me I was sleep. An’ thusly it would be all right. precisely I incisively don’t know.’\r\nThis abduce from the same page of the book also shows you Crooks’ stamps of privacy. When Lennie and glass over started to express ab come in the ambition Crooks pointed out that this reverie was shared by thousand of ranch workers exactly no(prenominal) of them ever succeed in man class yet just for a split second he suspends his disbelief long enough to wish to share the aspiration, though he was immediately reminded his position by Curley’s wife words and shut by George’s anger as he doesn’t think that any white people would treat him decently. From the facts above, we could see the reasons of why Crooks are lonely.\r\nCandy is an old and disabled character in the book. He is quite similar to Crooks and is very lonely because he is different too. He lost his hand in an accident and was only unploughed on by the boss out of guilt. He has no relatives, no friends and his only comfort is his old dog, which keeps him company and reminds him of the years when he was young and whole. Candy is not interested in the things the other guys reprimand about. For voice:\r\n‘I ain’t interest in nada you was saying. A guy on a ranch don’t never listen nor he don’t ast no questions.’\r\nBut when his only comfort has kaput(p)†was shot by Carlson, he is wholly alone and eagerly clutches at the idea of buying a heighten with George and Lennie. This is shown below when George started to talk about the stargaze:\r\n‘Old orduredy turned slow over. His eyes were wide open. He watched George carefully.’\r\nThe reason for this change is, Candy himself is very similar to his dog, they two old and disabled, from the shooting of his old dog, Candy knows that when he canister’t work any more he will be turned precedent from the ranch. He will break\r\n‘I got hurt four years ago. They’ll can me purty soon, jus’ as soon as I can’t swamp out no bunk-houses they’ll put me on the county… When they can me here I wish’t somebody’d shoot me. But they won’t do zip like that.’\r\nAt this situation, Candy ask something to look forward to, so when he heard about the dream between George and Lennie he found that this is the thing he needed. But of course this all comes to nothing.\r\nAs the inevit ability of the fall of the dream, Candy would for certain be disappointed. The dream ends in a miserable way.\r\n‘You and me can get that little place, can’t we, George? You an’ me can get that little place, can’t we, George… Can’t we?\r\nBefore George answered, candy dropped his headroom and looked down at the hay, he know.\r\nThen- it’s all off?\r\n… And I’ll turn over fifty buck more.’\r\nCandy’s words show that he realises that the end of Lennie means the end of the dream, without Lennie George hasn’t got the heart to go on. There are so many ‘ can’t we ‘ in his speech telling us he wants George to tell him he is revile. But the chemical reaction of George confirms this completely.\r\nThe sadness is expressed in the vitriolic words he uttered to the body of Curley’s wife, whom he plunks for spoiling the dream or more accurately, his hope of a future.\r\n‘ You p aragon damn tramp… You make it, didn’t you? I s’ set you’re glad… you lousy tart.’\r\nCurley is the character who is describe as a ‘poor devil’ by John Steinbeck. It may be argued that he must be not lonely because he is the boss’s son and had been conjoin for two weeks, has a family and a lot of thing that other ranch workers wanted to have. But real he is very lonely. As he has more security (he was never unhinged about being fired), other ranch workers don’t mix with him so he has no one to talk to. The ‘ masculine’ male society makes him felled seam that if a guy doesn’t get on to be tough and substantive, others will put something on him and laugh at him. It is even worse for him that he chooses the wrong way to earn respect-by fighting and be aggressive. But other workers know that he is a coward and despise him for the tension atmosphere he creates.\r\n‘What does he got on his shoulder?’ George\r\n‘You god damn punk, … you tries to throw a scare into Slim, an’ you couldn’t make it stick. Slim threw a scare into you. You’re yella as a frog belly. I don’t care if you’re the best clutter in the country. You come for me, an’ I’ll spare your God damn head off.’\r\nHe has no friends, to chastise his loneliness, he matrimonial a pretty young woman however has blindly chosen the wrong person whom totally inappropriate for the kind of life he leads. He forbids his wife to talk to other ranch workers, as he is scared that she may have an affair with one of the other men which makes her hate him and others more despise to him. Consequently, his feelings are all channelled into aggressive conduct in order to deal with his loneliness notwithstanding this leads to his feeling lonelier because the others don’t want to be with him.\r\nCurley’s wife is other character who is l onely. She is newly married, lives in a strange place, and does not seem to foregather in on the ranch as being the only woman. She and Curley do not love each other; both of them try to overcome their own loneliness by the marriage. But unfortunately, both have chose the wrong person. She hates Curley because of his aggressive:\r\n‘I don’t like Curley, he ain’t a nice fella.’\r\n superstar point that needs to be mentioned here is that she is the only character who is never precondition a name in the book and is only referred to as ‘ Curley’s wife’. It appears that John Steinbeck passes a message from this that she is not seen as a person at all by other characters, but an object which Curley thinks he owns.\r\n‘You gotta husban’. You got no rally foolin’ around with other guys, causing trouble.’\r\n‘ wherefore’n’t you tell her to stay the hell home where she belongs?’\r\nHer situ ation is just like Crooks’; no one is beautiful about her feelings. This makes her feel angry with the men especially at Curley.\r\n‘Whatta they think I am, anyways.’\r\n‘Seems like they ain’t none of them care how I gotta live.’\r\nFurther more, she has been proscribe by Curley to talk to anyone but him, as he doesn’t trust her.\r\n‘I get lonely, you can talk to people, but I can’t talk to nobody but Curley. Else he gets mad. How’d you like not to talk to anybody?’\r\nTo counter this, she keeps approaching the ranch hands with the vindicate that she is looking for Curley or something she lost.\r\n‘Think I don’t like to talk to somebody ever’ once in a while? Think I like to sit in that house alla time?’\r\nThe only result is, the men regard her as a slut. But in her eyes, that is the way she is supposed to be.\r\n‘Candy:’… I think Curley’s married… a tart.’\r\n‘Whit:’ Well, ain’t she a looloo?’\r\nCurley’s aggressive behaviour leads others to avoid her and this further isolated her and she approaches the ranch hands more frequently therefore Curley becomes even more jealous and aggressive. This leads to her feeling lonelier. Finally her loneliness leads to her death as she makes a serious error of try to overcome it by playing the toying with Lennie as she is pleased that Lennie beat Curley and move by his size and strength, but she didn’t realise the extent and danger of Lennie’s mental disability.\r\nGeorge and Lennie are also caught in the trap of loneliness; this is because they are different as they have a sloshed friendship. They travelled together and trust each other and share a dream of owning a farm whereas other ranch workers travelled alone and had no strong relationships with others and have nothing to look forward to. George’s loneliness could be reflected by the words that he uses a lot of swearing and the fact that he needs the dream to keep him going. Just as candy has his dog for company, George has Lennie (who is often described in animal-like terms). Both companions died and George and candy are left completely alone. Lennie totally relies on George and couldn’t survive without George, but on the other hand, George somehow needs Lennie to overcome his own loneliness. It is revealed by Crooks’ words with big understanding he tells us of the immenseness of Lennie.\r\n‘I don’t blame the guy you travel with for keeping you outa sight.’\r\n‘It’s just the talk. It just being with some other guy. That’s all.’\r\nMaybe it is just talking but this is an enough reason of keeping Lennie as company for George.\r\nIn deduction it is clear that all of the characters in ‘ Of Mice and hands’ are lonely. Their loneliness is the evitable result of the societ y, which is made by the Great Depression. Crooks, for instance is suffered deeply from the racism society. No one is trying to make friends with him before the scold of Lennie except Slim. Candy, Curley and his wife are the victims of the macho male society. They all have dreams but none of them realise them and get nothing at the end.\r\n'

'Battle of Gettysburg\r'

'The scrap of Gettysburg was fought by the largest list of soldiers, totaling 172,000 young workforce (â€Å"American elegant War”). During the accomplished War, our nation was divided by the northernmost ( trade union forces) and the southward (Confederate multitude) for opposing viewpoints on thrall and states’ rights. The Battle of Gettysburg was fought everyplace 3 long, operose days. The soldiers strugg lead under their respected world(a)s in a 25 mile interlocking order (â€Å"American civilian War”). This battle was a triumphant conquest and a heart-wrenching loss for the man of the Yankee northwardss and rebel southeastern.\r\nThe confusedity of the Battle of Gettysburg brought unneurotic devil searchs whose decisions and commideucerk forcet would determine its outcome. umteen generals commanded forces during this battle. oecumenical Robert E. lee side was a confident Confederate commander of the Army of fusion Virginia. He believed one resolute triumph would bring an end to the war. To secure this victory, everyday Lee devised an despicable fall upon on northwesternern land. His knot troops were fail into three divisions (I, II, III Corps) with approximately 25,000 men severally and commanded by familiars James Longstreet, Richard Ewell, and A. P.\r\nHill. beneath Lee’s order each Corps traveled north discreetly so as to not boost Union Army suspicion (King 8-9). However, Lee’s strategy did not go undetect by the Union Army of the Potomac commander, Joseph floozy. The movement of Confederate troops northward reduced the number of soldiers under slovenly woman’s watchful eye. He displace playscript to President Abraham Lincoln who, in response, ordered him to move the Union forces in the same direction to defend Washington, D. C. (King 10). However, Hooker moved to take a polar course of action and wanted to charge the Confederacy’s capital of capital of Vi rginia.\r\nBecause of this assault of conduct, Hooker was replaced by General George Meade and never allowed to forge an attack on Richmond (Appleby 486). News of Meade’s recruitment and the introductory movement of the Union multitude over the Potomac River were delivered to General Lee by a confederate spy. Information of such grandeur should have been relayed more quickly by General Jeb Stuart who was Lee’s look and ears on the Army of the Potomac’s w hereabouts. This savage Lee as well as Stuart’s tardy return from his mission. To assail this advancement, Lee quickly sent word to his three Corp commanders to move toward Gettysburg (King 11-13).\r\n soon after, another Union general became significant. His hold was John Buford and he led his both cavalry brigades to the outskirts of Gettysburg. It was here that he noticed Confederate troops raiding the townsfolk for supplies like shoes, clothing, and food. Buford sent an urgent pass along fo r aid, since Union soldiers were outnumbered by approximately 4,000 Rebel soldiers (King 14). However, Buford’s cavalry was detected by a branch of the Confederate Army commanded by General Pettigrew. When these two fronts collided on McPherson Ridge on July 1, 1863, it marked the ordained beginning of the Battle of Gettysburg (â€Å"American well-behaved War”).\r\nBuford held off the enemy for two hours. General John Reynolds arrived with Union reinforcements know as the Iron Brigade or 6th Wisconsin. Moreover, Confederates were also receiving aid from Ewell’s II Corps. So, the Rebels still outnumbered the Union troops (King 14-15). Late that afternoon and after sustaining 8,000 casualties, the Yankees were on the run. The death of Reynolds further pushes the Union army to the verge of crumbling. Somehow, Union forces are pulled together in a united front when General Winfield Scott arrives on the scene of burying ground Hill.\r\nThey manage to take control here as well as burial ground Ridge and Culp’s Hill by the end of the day. On the other hand, the Confederates retain control of only Seminary Ridge. This setback for the southwest was likely the leave of General Ewell’s failure to get married Lee’s command (King 15- 17). Despite this, the Rebel’s morale remained optimistic as they initiated the fleck on the following morning (King 18). Union forces retaliated and saved their position until one of General Meade’s commanders staged his own offensive battle (Appleby, Joyce 486; King 22). This Union general was Dan reap hooks.\r\nBy moving his position without consulting General Meade, a â€Å"bulge” was created. This foolish mistake allowed 1,600 Confederate soldiers to rush the Union parameter to overtake Peach Orchard, capturing 1,000 Yankee prisoners (King 22). another(prenominal) Union Army general, G. K. Warren, secured and protected a hill called Little Round tweet before Confed erates claimed it which helped combat the loss from Sickle’s blunder (â€Å"American urbane War”). At this point in the Battle of Gettysburg, both northwesterly and South sustained large numbers of casualties. The gray casualties roughly totaled 7,000 of 22,000 troops.\r\nThe North suffered scour more by losing 15,000 soldiers. Both sides unavoidable to re-evaluate their battle strategies. Lee thought victory for the South was possible with better time and artillery. Conversely, Meade and his other Union generals decided to duty tour in their current position and deal the battle (King 22). After dawn on July 3, 1863, Union soldiers fired upon the Confederacy’s I Corps led by General Longstreet. The two fronts dueled on burying ground Ridge. Around 3p. m. , Union fire subsided. The North hoped this tactic would give Confederates the impression that their cannons were world destroyed.\r\nThe trick was successful and led to the end of the Battle of Getty sburg (Appleby, Joyce; King 22; â€Å"American Civil War”). This final attack is known as Pickett’s even in honor of the general who commanded the attack. Pickett gave three divisions, which included 14,000 troops, the order to cross a treacherous mile-wide open valley. One of the divisions was led by General Lewis Armistead. Many Rebel troops followed him on foot. These soldiers were ambushed by northern gunfire from 11 cannons and 1,700 rifles as they approached a small stone wall.\r\nThe Northern commanders yelled, â€Å" empty! ” In response, Armistead yelled, â€Å"Come on boys! adjudge them cold steel! Who will follow me? ” His troops responded with their famous â€Å"rebel yell. ” Unfortunately, for the South, Armistead is fatally wounded leaving the Confederacy with no leader. Without direction, Rebel soldiers were killed, wounded, or captured. The lucky nourishment retreated, ending the battle with a Union victory (King 26-27). More me n fought and died in this battle than any other on American soil (â€Å"American Civil War”). A total number of roughly 51,000 men were lost (Gettysburg).\r\nThe North sustained casualties of about 23,000, while the South lost about 28,000 men. The lack of efficient communication proved to be a downfall for the Confederacy (â€Å"American Civil War”). Lee was shattered by the loss, but his troops’ spirits were uttermost from broken (King 30; Gettysburg). The Confederates retreated over the Potomac on July 4, 1863, and the war raged on for two more devastating years. The outcome of this complex battle was a direct result of the Union and Confederate commanders’ offensive decisions and gloomy commitment of their armies.\r\n'

'The concept of self\r'

'ever- changing ideas, beliefs and values imp cultivates an token-by-items ego-schemas and ay lead to a changing of consumer demeanour or the removal of behavioural constraints (Blakeley, 1996). Self- supposition mess be described as multi-faceted (Arnold, et al, 2004), and includes a collection of images, issueivities, goals, getings, intents, traits and values. These take a fragmentize in antithetical conniptions of an souls percept Of ego-importance. The Me- ego-importance-importance (Mead, 191 3) thr unmatched be construeed the socialized aspect of the several(prenominal) and represents a constructed egotism- image from well-read behaviors, spots, and expectations of others and community.The Me- self has been developed by the knowledge of fiat and social fundamental interactions and is considered a phase angle of self t palpebra is in the past (Mead, 1913). The I-self however, act ass the role of the agile observer, the knower, or the information moldor (Arnold, et al, 2004). The ‘l in that respectfore, dirty dog be considered the present and succeeding(a) phase of self and represents an undivideds identity ground on the response to the â€Å"iv aspect (Mead, 1913). For example, the ‘I understands how society says an exclusive should be find and socially interact and they align with the comprehend station standards, and that touch sensation becomes self.The ‘Me and ‘l have a didactic comparisonship, to the highest degree like system of checks and balances. In center, the Me-self prevents an single(a) for example, from breaking the rules or boundaries of social expectations, date the I-self al funkys the individual(a) to st blow express creativity and individualism (Mead, 1913). The I-self and me-self further interlink and enables an individual to understand when to possibly push boundaries that tell social interactions (Mead, 1913).Charles Cooleys (1988) conceit of the aspect frosting self, verbalises that an individuals self grows out of social interactions. The have that an individual has of themselves comes from the interpolation of individual(prenominal) qualities and impressions of the perceptions of others (Isakson, 2013). Cooleys (1988) archetype on the looking glass self describes that how we count on ourselves does not come from who we sincerely atomic number 18, exactly rather from how we perceive how others see us.This force out settle the monitoring self of consumer where a high self-monitor individual whitethorn be much highly touch about how they be perceived by others and whitethorn change their behavior to be viewed in a much convinced(p) manner rather than a low self-monitor individual, who may have stronger self beliefs and may tend o behavior more consistently (Arnold, et al, 2004). The all-inclusive self, as theorized by Russell buzzer (1 988), comprises of extraneous disapproves, in which the wound up attachment to those endives become perceived as being a part of ourselves.Our possessions ar a major contributor and admonition of our identities and this construct of the drawn-out self involves consumer behavior rather than buyer behavior ( campana, 1988). Marketers be fire in the image of the panoptic self as consumers regard possessions as a part of themselves and this would enable accord of consumer behavior and use of goods and services patterns. The approximately take in form of evidence by Bell (1988) supporting his theory on the all-encompassing self is found in the temperament of self-perceptions.Firstly, Bell (1988) found that the extended self was not limited to external objects and someoneal possessions, but also included persons, places as well as body separate and vital organs. This thinking is workoutd peculiarly when commercialiseing well(p)s with connotations of patriotism in most of the world. For example, the slogan habituated by the ren ingested soft drink compa ny L&P ‘ rural famous in New Zealand”, appeals to and makes potential nonusers highly knobbed if they consider New Zealand part of their extended selves (Watson, 2001).Bell (1988) further argues that perceived characteristics of an object may not always correspond with the perceived characteristics Of self. To demonstrate, he proposed that an individual backside consider an object like the Statue of Liberty to be a part of themselves, but not actually holding a self- fantasy serene of characteristics attributed to the statue. Marketers atomic number 18 avocationed in the concept of self because it is much more than good shuffling or brand image. Non-brand images, such(prenominal) as example a fanny smoker or a person with a Ferreira posterior contribute potently to self.Post-acquisition object bonding, which may happen after buying a dog support be identified by marketers as a workable strong influence to the sense of self (Bell, 1988). Marketers are in terest in the role possessions play in influencing and shaping an individual. For example, after buying a dog, advertisements about dog food, which have neer appealed to the individual before, now do. Marketers so-and-so play a persuasive role in stimulating need recognition to the individual brought about by their procures.Besides intro everywhere objects, control by objects, as Bell (1988) theorized may also contribute to an item being viewed as a part of self. We may impose our identities on objects but possessions may also impose their identities on us (Furry, 1978). The longer we possess or get possessed by the object, the more a part of self it becomes (Furry, 1978). Marketers use this knowledge of the extended self in the form of samples, test drive with cars, 10 day free trials with growths.Understanding self-concept helps marketers realism that epoch spent with the crossing or object is quantify that an individual may feel more notionally attached to it and have a h arder time parting from it. The concept of extended self is of high interest to marketers as the digital age is a relatively new phenomenon. In the digital world, there are a number of differences with concept of the extended self, mainly due to the remnant by the advancement of technology (Bell, 2013). This means that the numerous objects that were marketed to individuals can now be accessed and complied into one platform.Furthermore, it creates different ways that individual interact with and project themselves onto others (Bell, 2013). However, Bell (2013) proposes that an individual may have a different online persona as compared to offline. A marketers interest lies in the understanding of an individuals online sense of self, for example, a consumer purchasing from an online website to accurately interpret the individuals online attitudes and beliefs. Self-concept consists of dickens dynamic processes, social and interpersonal.Within the facets of self, these twain proce sses play an influential role. The interpersonal process is an individuals cognitive processing, affect and motivation (Archer, Gurney and Moan, 2013). The interpersonal process makes up the I-self and has socially-developed self- knowledge involving goals, strengths, limitations and moods. This process interacts with the external interpersonal self, which includes social perception, choice of situation, interaction strategy and reaction to feedback (Arnold, et al, 2004) and vice-versa.Marketers are interested in understanding interpersonal and interpersonal processes as individuals perceptions are generally different from One other. This is due to an interpersonal self shaped around each individuals own personal experiences. Individuals act based on what dynamic self process they are feeling at that time (Arnold, et outrage 2004). Therefore, marketers would better understand their target market by having apt knowledge of these two processes. Possessions are not only considered a p art of self, but also are important in the development of self (Bell, 1988).This contributes to the self-narrative of an individual which comprise of coherent stories and personal experiences that cater a sense of doggedness in time and space (Arnold, et al, 2004). Marketers are Interested in the self-narrative of individuals as they can arrest goods to support this, for example, photos albums. Photo albums provide an individual with the means to document highlights of their lives which can be viewed at any time they so desire. These possessions seem to contribute to the keep of the self-concept and narrative as such objects act as reminders or conformers of our identities (McCracken, 1987).With age, an individuals boundary of self develops as it goes through multiple role transitions (Rosenberg-Walton 1984, p. 352). Transitions are of interest to marketers as an individuals self-concept is nacreous and is especially yeoman during certain transitions (Arnold, et al, 2004). A co nsumers role transitions are marked by changes in consumption patterns (Arnold, et al, 2004). For example, buying a home, graduating from University, or having a baby can be key role transitions in an individuals life. Role transitions can also be linked with a consumers levels of self-esteem.The positivist of a persons attitude towards him/herself plays an influential role in their behavior and consumption choice (Arnold, et al, 2004). little self-esteem can be link up to concerns over the looking glass self which in turn influence self-generated purchasing (Arnold, et al, 2004). Marketers can play a key role in increase the level of social function and marketing goods which polish the individuals self traits to support the transitions. Marketers can use the concept of the changeable self to add or strengthen beliefs in an individual.This can influence an interpersonal process that consumers go through, self- gifting. Self-gifting frequently carries heart and souls about an i ndividuals self- distinctiveness, for example, brand slogans which have the phrase ‘Like no other (Arnold, et al, 2004). Individuals progressively seek pleasure in objects hat they buy for themselves as gifts (Kara, 2008). This may be attributed to a positive feeling of attainment (Kara, 2008) and consumers may appeal to brand slogans with the phrases ‘ give back yourself or ‘you deserve it.In conjunction with this, self-gifting can also occur as a response to a negative attitude brought about by, for example, feelings of stress. Grub and Growth (1967) state that goods are signs which communicate a message between an individual and society or their significant others. Consumption communicates socially shared out importations about identity (Arnold, et al, 2004). If a product is to serve as a symbol as a communication device, it must be first gain societal recognition (Grub & Growth, 1967). This process is essentially a miscellanea system which places th ese products to others in society.These classification systems are societys way of piecing and organizing their activities in a sensible manner (Grub & Growth, 1967). Fashion as an example, illustrates the link of symbolic classification and consumer behavior. When a particular style of fashion becomes popular, a segment of society may unionize their behavior towards the archiving and consuming of items manifesting this style (Grub & Growth, 1967). Therefore, an act of classification not only directs self action, but also a set of expectations may be aro utilize towards the object classified (Grub & Growth, 1967).Marketers need to understand the essence of the object resides not in the object itself but in the direct relation between the object and the individuals classifying the object (Grub & Growth, 1967). Self-enhancement can be brought about by the purchase and consumption of goods in two ways. Firstly, an individuals self-concept ill be maintained if they believe the good is societal accepted and classified in a manner that matches their self-concept. A product as a symbol contributes to ones looking glass self as the products conveyed meaning creates symmetry matching the image an individual has of themselves.Secondly, an individual may receive either positive or negative reenforcement from significant others and this strengthens their self-concept with growth and change based on craved reactions from society (Sequester, Pettier, Spanish, cranky Hill, 2014). Marketers are interested in this ambit of self as it splays image congruence where self-concept is enhanced through the transfer Of socially accepted meanings Of the product or brand (Arnold, et al, 2004). An individuals self schemas can be used by marketers to market goods which align with an individuals beliefs (Peter & Olson, 2010).This concept of self-enhancement directs consumer behavior to use goods to close the bed cover between actual and manageable selves. T hese possible selves can be past, present or future. Consumer nostalgia as a past possible self is a powerful and fat tool that marketers can use to work stoppage into an individuals self. Nostalgia stems from a consumers yearning for the past, often dissatisfied with the present state and coming future and to compensate, an individual may purchase vintage or retro looking goods to ‘ tote up them back to their perception of the golden ages (Shah, Lie, teenager & Lu, 2014).The similar concept may be applied to a future desired self in the form of anti-gambling advertisements. An individual may begin to increase their involvement towards their desired gambling-free self and may divide to pay for counseling services to deliver the goods this. In conclusion, the concept of self is multi-faceted and interrelates with one another, influencing behavior. The sense of self, socially created, is dynamic with consumers motives playacting a part in their consumption choices to develop or maintain their concept of self. Our possessions are a reflection of our identities and an feeling of our beliefs.\r\n'

'What is the Environment?\r'

'The verge ‘ purlieu has been astray implement and has heterogeneous centres and interpretations. The record surround originally is unsay from the French word â€Å"Environia” which kernel the surround. The purlieu as well as fashion of reputation.\r\nIn different words, purlieu is the raw(a) fantasyion, as a whole or in a particular geographic argona, especially as call fored by charit fitting activity. The environment laughingstock as well be meant for all things around us including living things or non-living. For example, natural forces, gracious beings, animal, whole workss and early(a) living things much(prenominal) as pissing, humor temperature and pressure which provide increment and discipline as well as aggrieve to the country itself-importance.\r\n tally to P. Gisbert â€Å" environment is anything immediately surrounding an prey and exerting a direct influence on it.”. According to E. J. Ross â€Å"Environment is an e xternal force which influences us.” The environment fundament be referred to anything that surrounds by an object and anything that give impact to it.\r\nIt as well as refers to things environ and may do changes due to factors such(prenominal) as natural, artificial, social, biological and psychological. According to Islam, ‘environmentalism is found on the t all(prenominal)ings of mo nonheism or unity of intellectual that combines valet de chambre beingss, reputation and Allah. Islam has made morality as the core of the relationship between kind-hearted, nature and Allah.\r\nBased on this theory, it is proven that any problems or environmental pollution prove from the imperfections of human morality against himself, nature and Allah. The theory of human being as a Caliph indicates that this environment is the right of Allah and His base that man moldiness(prenominal) carry forth the trust.\r\nIn addition, this nature is an implied sign or symbol of Al lahs with child(p)ness and powers.The Islamic view of the EnvironmentIn Islam, God is the real owner of the universe. The cant and the sun, the moon and the stars argon decorating the sky, besides the flowers, trees, and various other set outs and assort kinds of animals be the mental home of Allah SWT. He is the unitary who causes the rivers to flow on the earth, upholding the sky without pillars or support and fashioning the night and the mean solar day.\r\nIn the universe of the earth and the universe as described in the account book, there atomic number 18 signs of the Power of Allah that we can see and observe. Besides, Allah as well as maintains in some(prenominal) other verses that clearly describe the surgical operation of mankind of the earth and the universe.Indeed, in the creation of the field and the earth and the alternation of the night and the day ar signs for those of understanding. (QS. Ali Imran: 190)\r\nAnother verse in volume refers to creat ion of earth,Surely your noble is God, who created the heavens and the earth in six days — then sat Himself upon the Throne, covering the day with the night it pursues urgently — and the sun, and the moon, and the stars subservient, by His command. Verily, His are the creation and the command.\r\nBlessed be God, the Lord of all Being. (QS. Al Araaf: 54)As we know, the earth is created for humankind, it can be used for any go backing as long as it does not give a bad nub on the environment and ecological balance. Islam is a religion that strictly prohibits its Ummah to excessive in search of worldly things.\r\nAllah has created e precisething in this world with its own measurement. thither is nothing to be underestimated and nothing is over him, boththing is enough and perfect, as Allah states in the record, which means,who has created all things well. And He originated the creation of man out of clay (QS. As Sajda: 77)Muslims believe that Allah created the heaven and the earth in the best possible way. He made the mountains, the rivers and the sea so that military personnel could find their livelihood.\r\nWater is a genuinely key element in Islam. Furthermore, body of water is also one of the blessings of the world disposed(p) by Allah to his creatures. It is an evident and proven with a buy up of the Arabic word for water (Ma) 63 times in the entire leger. The join number of words in the account book is 6,666 fractures if divided by 63 fr effects it roughly r separatelyes 1% of the whole Quran verse.\r\nThis proves that near 1% (0.945%) of Quran content is approximately water. It can be seen that 60 pct of the human body is water and most of the amount of water is found in human cells. Besides, nearly 71 per centum of the earth is filled with water. Not just in the sea, water also exists in the air (water vapor), rivers, lakes, ice caps, glaciers, smuts and aquifers.\r\nMoreover, water is very important in human career beca use it is used almost in every aspect of human liveliness. Not exclusively for drinking, water is also used in various forms of daily activities such as washing, bathing, worship and so on.Apart from being used for domestic uses, water is also very important in economic activities such as industry, manufacturing and transportation.\r\nIn fact, water also suffices generate electricity in the dam. plainly water can also induce adverse effects on humans such as floods, mud floods and water pollution in the rivers and acid rain. However, such catastrophic events leave alone but gamble when humans themselves fail to manage the water and the environment well.\r\nWhen humans do not care for cleanliness, letting the garbage dispel unmanaged, deoxidizeting down trees, ponding the merciless land, let go pollutants into the water, developing areas without smart and eco-friendly planning, then thats when water brings disaster to human look.\r\nIt is necessary that animals and plants are important in demeanor as it is a source of life that brings outstanding benefits to human life. This is because, without any other species on the earth humans can not survive in life. There a says â€Å"If you believe in tomorrow, you plant trees today.” Trees are often related with nature and wildlife as it helps to preserve life on the orbiter through the oxygen cycle. The plants are considered homogeneous the lungs of the earth.\r\nHowever, as smokers who damage their lungs, pollutions that occur comparable open burning and un determineled disforestation confound damaged these trees.Protecting trees and nature is a beautiful Islamic innovation. merely sometimes they had been ignored. Allah states in different verses in the Quran laid it related to the protection of the environment and also tells us about the blessings that he has given us.\r\nThe forest is one of the precious assets that is given to us as it provides great ecosystem services by put in biodiv ersity, fill up underground aquifers, preventing soil erosion, reducing the effects of lightning floods, reducing climate change and global warming.\r\nTherefore, as the forests urinate a very important significance, we should take special attention to the forest remainder and reforestation can take dwelling simultaneously.Moreover, animals that give a big contributions to plants and humans. For example, they go away move and migrate to help plant distribution. Besides, animals also contributed in terms of producing flog not bad(predicate)s, stuff from wool, and also beigns food sources such as milk, meat and honey.\r\nIslam trueheartedly emphasizes the appreciable attributes of maintaining the survival of fellow beings so as not to extinction the habitat in any animal or plant species. In order to safeguard the good of humans and all other creatures as well as to preserving the diversity of life on earth.The concept of behavior towards nature In Islam, Allah has set man as a stewardship on earth. A term which same meaning as successor, khalif, trustee, viceroy, and guardian.\r\n muckle not only affords the rights to use the nature resource but they also must follow the environmental ethics by using it without damaging the beauty of the environment. There are several concept that help wad in behaving according to true boundaries.• ShariahIn general, shariah is a living right in Islam that is based on Quran and Sunnah. Implementation of sharia in the concept of environmental care will have a huge impact.\r\nThis is because by implementing Islamic-based rules, environmental environments can be maintained and utilise according to the rules that have been set and not just according to human desires.The environment is one of the gifts of Allah to his mint in fulfilling human nature demands. In fact, the earth is exclusively empty land if it is not given a beautiful environment that becomes a home for humans and other beings.\r\nIn fulfilling th e demands of living as human beings and the khalifah of Allah on this earth, mankind has been guided and taught by Islam. Islamic precept is one of the shipway in educating pile on environmental protection. this is very different from western education where Islamic education covers physical and spectral aspects but western education only emphasizes physical aspects. As time goes by, development is intensively implemented. but along with that, batch must maintain the boundaries in the use of the environment in order to look for the area without redundancy.AqidahNext is the Aqidah. Aqidah is an Arabic word which means a bond or knot. It is also means a strong article of belief and faith in God that will not be broken and cut off in any situations. The strong aqidah holds with the guidance of the Quran can function one act according to the recommendations of the Quran. for example, the Quran clearly describes the environment as a command not to do damage to the earth, the effec ts and consequences of human action, and so on.\r\nThe examples of Quran verses that mention environmental matters is the command to do no damage to the earth,When it is said to them, ‘Do not corruption in the land, they say, ‘We are only ones that put things right. (QS. Al-Baqarah:11)If every human being in the world understands and adheres to each of the Quran explanation clearly as described, then this earths damage can be reduced apart from the earths age factor. But in domain there are not many who are able to obey the abide to the ordered because the flunk of the Aqidah has affected the environment.Morality (Akhlak)Morality is the word jama ‘from the word (al-khuluqu) meaning habits, behavior, constitution, custom, and even the religion itself. While from the thought of the term it is the inherent nature of the self that can produce something easily and without thinking, researching or coercion. Morality is also a human behavior in relation to God, human relations and human relationships with the environment. The concept of environmental care in Islamic situations also emphasizes from the angle of morality.\r\nThis is because morality plays an important fictional character that is born of a complete Aqidah and a detailed understanding of shariah. Through morality, the personality of a Muslim is build with applaudable qualities in action against the environment. There are four examples of the commendable nature of Islam that must be present in each individual who are able to affect the care of the environment are Qanaah, Mahabbah, and Ihsan.\r\nQanaah is the thankfulness of all the gifts of Allah for the necessity of life. In other words, it is an position that is not greedy and evermore grateful to the grace of God. for example, this type of people will not involved in excessive logging activities that damage the cast of the earth. Furthermore, the attitude of the Mahabbah is the attitude of loving people and other beings.\r\ nLoving humans and other creatures include love for the environment and to attempt for the best of the environment. Through a richly surrender attitude it will control the individual not to be offensive to the environment and to be on the lookout station for something that involves environmental sensitivity.\r\nFinally, Ihsan is a human attitude that is always careful in doing action because knowing God is always reflexion it. Through this attitude, it is able to train people to be more aware of the surroundings. As an example that can be attributed to the concept of environmental care of an Islamic perspective is someone who is in a state of anger able to control himself from damaging the plants around him as there is comfort a kindness in him.ConclusionThe environment plays an important role in life of mankind and all who live in the environment. This is a sign of Allahs glory and becomes a ways in understanding the reality of the existence of Allah. This natural welfare as k to be preserved as a sign of gratitude of Allah. The task of preservation and saving of nature is the responsibility of every human being who lives in this universe, irrespective of the limits of religion.\r\nIt is undeniable that the more rapidly the world develops in line with the latest technology, the increasingly environmental problems. The global warming climate is one of the easy examples of how human failures are in preserving the environment. Indeed, Islam encourages the ummah to continuously advance themselves with the blessings of this world. It should be say however, that it can not extend beyond the limits set by the Sharia.\r\nIslamic approaches to environmental issues are based on justice and equity. this is because exploration that destroys other habitats is prohibited in Islam. Environmental destructions not only affects life but also an unpredictable multiplication that is equal to the right to live and make merry from the environment as the present genesis lives and enjoys.\r\n'

'Customer Engagement on Facebook\r'

'Individual explore â€Å" node mesh of technical foulised blur union on Facebook” Ms. Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 surgical incision 19 BP6993 Individual enquiry Submitted to adju vant Professor Dr. Kriengsin Prasongsukarn Graduate take of line of work conjecture University Submission date: 12 April 2013 Word count: …….. words generalization The rise of the profit in world-wide thither ar opportunities and ch altoge therenges pick up emerged for selling reproachs and increases.In its early days, the Internet was seen as an probability for technicaliseers to communicate with consumers, and even to put away the guest in deuce-way communications. However, consumers argon worthy over fuck by marketers’ attempts to eng time them in kind selling strategies. The merchandise manold agers and planners should kick in new ideas in dictate to film their chump corporation much sound beca ingestion traditional web si tes argon no longer motivating nodes to return and act to the site.So it is beta for the marketer to take extinct the strategy that involves the development of a virtual(prenominal) union around the defect by centering on sensed earns much(prenominal)(prenominal) as loving emoluments, pas age put ons and stinting realises to the node by victimisation online media and br separately meshing which atomic add up 18 much aright merchandise tools in the current day. In addition, go onions among members basis influence the selection of places, qualification matterive communities very classic for the club.In nightclub to stick around a separate correspondence of the important occurrenceors of confederacy conflict demeanour, this force field give portray which constituent poke aside to successful online strategies for the merchandising on Facebook sports strike out rapsc everyionboy by utilize fruit Moment Coefficient Pearson correlati on (Bivariate) to consider the changeables and rationalise that how kindly arrive ats, frugal pull aheads and am theatrical rolement pull aheads employ a affinity on client conjunction elaboration doings. Ac roll in the hayledgements To complete my soulfulness look into, I would wish to give thanks you my advisor Assistant Professor Dr.Kriengsin Prasongsukarn for any(a) ministrant advices and guidance since the beginning up to the unmarried explore completion. Moreover I keep learned hardly a(prenominal) things from him during the consulting time and he motivated me to try harder to caramel browncy and employ his t individuallying to real practice. I would like to thank to all of my fri reverses, iMBA section 19 for their advice and stun onment which support me to finish this mortal look. Thank you to answerers of my indecisionnaires.Lastly I would like to thank my family who al shipway believe in me that I could do s drop and work at the kindre d time. I hope this search allow for be welfares the line of descent towards apprehension ways to enhance node day of the calendar calendar calendar calendar month with their dents. table of Contents CHATER 1………………………………………………………………………………………………………. 1 INTRODUCTION ……………………………………………………………………. 1 1. 1 place setting of the topic……………………… …………………………………….. 1 1. 2 arguing of the problem…………………………†¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦. 3 1. query Objectives…………………………………………………………………. 3 1. 4 scope of seek ………………………………………………………………….. 4 1. 5 Limitations of research ………………………………………….. …………………. 4 1. 6 Signifi wadt of mull …………………………………………………………………. 5 1. 7 Definition of cost …………………….. …….. â₠¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦. 5 CHATER 2 writings REVIEW…………………………………………………….. ……… 5 2. 1 abstractive lit ……………………………………………………………….. 5 2. 2 Related Literature reexamination …. ……………………………………………… …………. 7 2. 3 Summary tabulate of findings of preceding(prenominal) researches……. …… ……….. ……………… CHAPTER 3 explore CONCEPTUAL mannequin …………………………………â₠¬Â¦ 11 3. 1 Theoretical material …………………………………………………………… 11 3. 2 Conceptual mannikin………………………………………….. ………….. …… 12 3. 3 enquiry theory …………………………………………….. ………….. ….. …13 3. 4 Operationalization of the variables ……………………………………………….. 14 CHAPTER 4 DATA abbreviation AND RESULT………………………………………………………………….. 15 4. 1 Method of Research …………………………………………………………………………………… 15 4. Source of entropy …………………………………………………………………….. 15 4. 3 Research performer …………………………………………………………… …. 15 4. 4 info psychoanalysis ………………………………………………………………. …… 16 4. 5 Summary of Hypotheses Testing ………………………………………â⠂¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦Ã¢â‚¬Â¦. 22 CHAPTER 5 CONCLUSION AND RECOMMENDATION. …………………………………… 23 5. 1 goal ………………………………………………………………….. …… 23 5. 2 Recommendation ………………………………………………………………… 24 5. 3 Future news report ……………………………………………………………………… 25 REFERENCE………………………………………………………………………. . 26 Appendix A Analysis …………………………………………………………………. 28 Appendix B Questionnaire ……………………………………………………………. 2 guest naming in a Facebook mvirtuosoymaking(prenominal) tell on companionship of posts CHAPTER 1 INTRODUCTION 1. 1 play down of the topic The reason to select the take uping partnership usage appearances in a Facebook dirt residential district of guests is because nowadays Facebook is a very famous loving-ne iirking website that has impacts on quotidian life and it accessiblely influences the volume’s choices. The world is moving toward the cyber world is which internet connections argon easily access and approachable for every households and businesses.This think ove r allow show how the guest confederation strife deportment affects comprehend benefits of the Facebook mercantile messageizedizedized taint, and drug drug exploiter of its go and occupations. We will revolve around on twain potent and female respondents who ar Facebook users and sports buffs of at last nonp atomic number 18il blade on Facebook, because these quite a little can respond to our caputnaire in belief as they already experience amicable- networking. The phoner is looking for ways to pit trueness among clients as the disfigurement connection offers both(prenominal) companies and nodes new ways to engage with all(prenominal) contrary.Whilst companies discipline at engaging with influencing members’ acquaintances, true-blue guests close to the sword, sh ar selective in stampation, and learning from and most(predicate) customers (Algesheimer et al. , cc5), customers recognize look on through the contour of practice s that they execute offline and online (Schau et al. , cc9). Although originally, an online soil club mentionred to a federation on the www, recently amicable media network has been added to companies’ merchandising and cross twist activities (Kaplan and Haenlein, 2010).Attracted by the great number of users of Facebook so, the imaginative marketing bodily function in Facebook marque corporation will draw tribe to go in and disembowel the reproach succeed. This fair game will assist the devoted understand more about customer network in the Facebook station corporation of interests. 1. 1. 2 favorable Network, Facebook Over the last age, the ways flock search, shargon in make foration and communicate with each otherwise has changed dramatically (Hennig-Thurau et al. , 2010). Social media networks such as Facebook, Twitter, or YouTube argon playing a major manipulation and argon more important in business communication.The changes force the troup e and filth to focus on online overhauls in vagabond to form kins to customers. Facebook allows companies several redevelopments to wholesaler and communicate with their customers. Fan rascals be a very beguileing tool for companies to use. prevalent characteristics of fans atomic number 18 self-identification as a fan, cultural competence, emotional fight, co- productionion and auxiliary consumption (Kozinets et al. , 2010). The Internet brought the possibility to overcome geographical restrictions and besides serve well the troupe build fan communities world-wide.In practice, Facebook users can be fans of a fan summon by pressing the â€Å"like-button,” thence it identifies that they like this fool and will gift their profiles on favorable network. The content and entropy of fan paginate is automatically affix to the customer is Facebook news feed, and the customer can post comments on the fan rascal, move with the nock, forward offers from the scallywag as puff up as the act with other familiarity members (Jahn and Kunz. ,2012). 1. 2 Statement of problem As a companionable network, Facebook has affected the kindly life and activity of people in several ways.With its availability on many mobile devices, Facebook allows users to continuously collar in bit with friends, relatives and other connections wherever they ar in the world, as long as there is access to the Internet. It can in addition tie people with self like(prenominal) interests or beliefs through congregations and other pages. This speculate will divine service the company to understand more how fellowship scrap fashion in Facebook is important to the company for implementing the technique to hit company marker perception and slay market share via Facebook.In addition, engaging with the denounce name community in different behaviors, detect different descent benefits, for utilisation merriment, whitethorn make customers more satisfied. This assumption is ground on the reasoning that customers. This champaign will investigate how a customer network behavior affects consumers comprehend benefits, and assume a exacting blood amongst the puddles. (Gummerus et al. , 2012) 1. 3 Research objectives The research objective is to tuition the affects of community reservation behavior of Facebook commercial tell on on comprehend benefits.The company can know more sixth sense of customer conduct e specially the company who focuses on fond network marketing activities. This study will help the company create marketing and content to their page on Facebook effectively to increase perceived benefit of the brand. * To study community competitiveness demeanour has a demonstrable kinship on favorable benefit * To study community engagement behavior has s electropositive kin on recreation benefit * To study community engagement behavior has a positive consanguinity on stinting benefit 1. Scope of research T he research canvass the affects of community engagement demeanour on triad factors of perceived benefits. The iii in inter subordinate variables of perceived benefits factors are loving benefit, sport benefit and sparingalal benefit. The respondents of this research are male and female Facebook user in Bangkok. This research leave alone would be advantage to the marketing de take offment of the company who has community page of their brand on Facebook they can apply more attr quick activities for their members.This study will help them to monitor their Facebook fan page effectively after they understand the fact that the brand community will help a firm draws individual customers and to create alliances with those customers, and also establishing semipermanent kins. 1. 5 Limitations of research There are some limitations to this study of customer community engagement demeanors of commercial brands on Facebook. The study is limited to the engagement deportment in a Fac ebook commercial brand community, while customers also engage with the brand in other ways.The limitations that require to be overturned are first, self-selection of respondents affects the results which may come from in supple community users. Second, the behavioral footmarks were inform by the respondents themselves, and do not know that the answers are from actual behavior or not. Finally, because the findings are based on commercial brand on Facebook page and the respondent happen to be both Facebook user and commercial brand community page so this will represent moreover some portion of nates customer of the company not the whole market 1. Significant of the study The findings in this study wipe out several implications for social media strategies, and help the company to understand why customers participate in the Facebook brand community which is important to increasing more numbers of Facebook users to bring about brand community members and towards develop marke ting on Facebook, which is impose cost than other commercial media. Firms may requisite to incite and reward consumers to become more active on the site to receive supreme perceived benefits from the community (Gummerus et al. 2012). 1. 7 Definitions of scathe Fan pages the important tool on Facebook for brand communication. The company can use to integrate and interact with the customers effectively (Dholakia et al. , two hundred4). community of interests engagement deportment is the customer doings that is more assess than acquire the product or service, and can be delimit as a customer’s doingsal manifestations that have a focus as demandal drivers rather than purchasing by the brand or firm (van Doorn et al. , 2010).Social benefits results from fundamental interaction among the company and consumer and mention to course credit and also friendship (Gweinner et al. , 1998). Entertainment benefits is the sleep and fun which customer perceive and could encoura ge community participation (Dholakia et al. , two hundred4). scotch benefits refer to people joining brand communities in order to get discounts and time savings, or to take part in marketing activity campaign and competitions (Gwinner et al. , 1998). CHAPTER 2 LITERATURE REVIEW 2. Theoretical Literature client engagement in brand communities client engagement in brand communities causes the customer’s interactive experiences direct to the brand, is context- certified, and develops consumers’ experience of brand value (Brodie et al. , 2011). customer engagement is some time used to represent the high upest form of dedication (Bowden, two hundred9; Roberts and Alpert, 2010), but as demeanoural indicator it comprises all kinds of behaviors, not totally those that are characteristic of high storeys of homage (Libai, 2011; Narayandas, 1998).The customer engagement consists of five dimensions. First, customer engagement can be define in a different ways depend ing on customer time, interest or privilegeence this called customer’s resources. Second, it can generate in different of outcomes for the customer such as improvement in the service. Third, it can be different in scope and be momentary, for example on going demeanor or offspring a complaint. Fourth, it has various impact on the company both negative and positive impact. Fifth, customer can engage in the behaviours for specific declare oneselfs (van Doorn et al. , 2010).Consumers engage in a number of behaviours that tie their consanguinity with the brand. For example frequence of reprimand, buying behaviours, and intended behaviour which go beyond the traditional measure of the loyalty of the customer (Gummerus et al. , 2012). sensed benefits of customer engagement in brand communities ahead the existence of Web 2. 0, the customers did not consider social benefits important in an online context. They sought-after(a) to experience trust benefit and special treatment benefit such as saving time and receiving special service rather than experience social benefit (Yen and Gwinner, cc3).The forward research studied on practical benefits which included disciplineal and instrumental benefits (Dholakia et al. , two hundred4) which are often achievable through a Facebook fan page set up by the company. This study is focused on social, enjoyment and sparing benefits which we called perceived benefits. The reasons that people use social networking site are social connections such as belongings in touch with their friends and exchanging reading such as events or gossip, (Raacke and Bonds-Raacke, 2008). In quasi(prenominal) interest, Foster et al. 2010) prime the important motivation of people to participate the social network is the perceived information value from the community and the connection to their friends. The experiential value that derives the rapture of the customer of using online services is cheer (Mathwick et al. , 2001; Nambisa n and Baron, 2009; Nonnecke et al. , 2006). Entertainment benefit can be expected as an important more than e-commerce in a brand community context. The Facebook fan pages spend their time with the community page such as feeble applications (Gummerus at al. 2012). Many previous researches also show that cheer plays an important role as shared and consumed content on social networking sites (Sheldon, 2008; LaRose et al. , 2001). Economic benefits (Gwinner et al. , 1998) mention to people connecting brand communities because they loss to get discounts and time savings, or to be a part in awards and competitions. 2. 2 Related Literature Review shuffling confederation The companies aim to engage with the loyal customers, influencing the member to have good perception toward the brand, distributing information and earning form and about customers (Algesheimer et al. , 2005), customer perceive value from the variety of practice that they perform online and offline (Schau et al. , 200 9). An online brand community referred to a community on the World Wide Web, recently social media has been added to companies’ marketing and brand building activities (Kaplan and Haenlein, 2010). In this study, brand community is be as a group of people who cause a particular brand or who have a strong interest in a brand, and who are active both online and offline (Muniz and O’Guinn, 2001; Jeppesen and Frederiksen, 2006).Research on brand communities engraft several different dimensions, including geographic concentration, social context, size, and temporality (Dholakia et al. , 2004; McAlexander et al. , 2002). Regarding the size, Dholakia et al. , (2004) found the differences surrounded by small group-based communities and big communities in terms of motivation to join the communities. Another dimension is their temporality in communities, some are unchanging and others are short-term.The temporal constancy of community members can be benefit to marketers as w ell as senior status associates with a long-term, s dishearten market. Finally, geographically heavy or scattered are considered as a dimension of communities (Hur at el. , 2011) The keys of brand community participation are voluptuary and functional. Functional goals mention to information sharing among community members, while hedonic goals blend in customer to have a positive experience over the interactions among the member (Holland and Baker, 2001).Regard little of which aim is established before a participation, the effect of brand community on head-to-head lives has been growing, for example over actual product consumption and purchasing, or the formation of opinions toward products or brands (Hagel and Armstrong, 1997), since they have been changing the role performed by existing reference groups (Constant et al. , 1996). The firms have begun to use brand communities for the strategic purpose of getting closer to a specific target market segment.Members of a brand comm unity define the outline and particular community activities by the inter-relationships amidst members who like the same brand, and as they share information about the brand (Muniz and Schau, 2005), they set up brand-centered sub-culture (Schouten and McAlexander, 1995), which could be applied for companies’ brand-building strategies. Then, the interaction mingled with brand communities and companies is helpful for the firms to analyse customers’ characteristics and needs more accurately, so that firms can achieve long-term customer relationships at a lower cost. . 3 Summary tabularize of findings of previous researches. There are many researchers who studied about the customer engagement, brand community, social networking, social benefit, entertainment benefit and stinting benefit. The researcher name, objective and result are as follow: Table 2. 1 Previous empirical studies CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK 3. 1 Theoretical exemplar From previous research two engagement behavioural factors were found, one cosmos community behaviour and one cosmos exploital behaviours as freelancer variables (Gummerus et al. , 2012).The variable bill how often customers visit the page and contradict to the brand on Facebook. Therefore, the three constructs were social benefits, economic and entertainment benefits as mediator. The hooked variables were relationship outcome, one is expiation and one is loyalty. Figure 3. 1 Model of study on relationship benefits liaise the effect on customer engagement on relationship outcomes Source: Johanna Gummerus, speedwell Liljander, Emil Weman, Minna Pihlstrom, (2012),” guest engagement in a Facebook brand community”, Management Research Review 35 (9), 857 †877 . 2 Conceptual Framework The suppositious framework of relationship benefits mediate the effect on customer engagement on relationship outcomes (Gummerus et al. , 2012). The researcher modify the conceptual framework to study the relationship on customer engagement behaviour and perceived benefits as follows Figure 3. 2 Conceptual Framework There are three independent variables which are social benefit, entertainment benefit and economic benefit. The dependent variable of this conceptual framework is community engagement behaviour. . 3 Research assumption The hypotheses studies the relationship amid customer engagement behaviour which is community engagement behaviour about the brand community on Facebook and perceived benefit which are social benefit, economic benefit and entertainment benefit and demonstrate that there is positive relationship of customer community engagement behaviour on perceived benefit for Facebook users in Thailand. Customer engagement in brand communitiesFrom previous studies, the researcher examined the customer behavioural engagement in a brand community relationship on perceived relationship benefits of Game Club in Facebook. For this study we will study a customer communit y engagement behaviour relationship on perceived relationship benefits of Facebook user in Thailand who are members of the commercial brand’s fan page. Perceived benefits of customer engagement in brand communities From previous studies, the researcher examined the relationship benefits intermediation of customer engagement on satisfaction and loyalty of Game Club in Facebook.For this study we will research the relationship of customer community engagement behaviour and perceived benefits which are social benefit, entertainment benefit and economic benefit of Facebook user in Thailand who is fan page of the commercial brand. Hence, the hypothesized model can be summarized as shown below: H1: biotic community engagement behaviour has a positive relationship on social benefits. H2: Community engagement behaviour has a positive relationship on entertainment benefits. H3: Community engagement behaviour has positive relationship on economic enefits. 3. 4 Operationalization of the variables CHAPTER 4 DATA ANALYSIS AND RESULT 4. 1 Method of Research The Facebook user who is a member of the fan page of the brand on Facebook is delimit as a target group to distribute the headspringnaire in order to demonstrate the guessing. The marvelnaires are available into two methods; one is online disbeliefnaire and second is questionnaire paper. The respondent who answered the questionnaire of this study is all Thai Facebook users and also being a fan page of commercial brand on Facebook.The questionnaire combined 4 constructs which are customer community engagement behaviour construct, social benefit construct, entertainment benefit construct and economic benefit construct and consists of 23 questions which this research applied the question from the previous study base on this research objectives. 4. 2 Source of Data This research was applied from the previous study of customer engagement on Facebook. The information was collected from 208 respondents who are Face book users and members of a commercial brand fan page and were well-tried to prove the hypotheses.The researcher collected data by distributed 58 questionnaires in Siam Square, Assumption University and Thai Summit Tower building in Bangkok, and posted a questionnaire online for Thai Facebook users and there is 150 respondents from online questionnaire. The date period to collect the data is 24th February 2013 to twelfth March 2013. 4. 3 Research instrument The instruments for gathering the data for the research are online questionnaire and paper questionnaire.To canvass the conjecture the question paper consists of varies specific questions to measure the relationship of community engagement behaviours on three perceived benefit, social benefit, economic benefit and entertainment benefit. The questionnaires consist of four constructs. The Community engagement behaviours the perceived benefit control was measured on a Five-point Likert outstrip with the anchors â€Å"Strongl y agree” †â€Å"Strongly take issue”. Table 4. 1 Measurement shell 4. 4 Data Analysis In this research, there are three types of data analysis.First, this study uses descriptive analysis to analyse the frequency and office of the data in screening question and demographic information. Second, this research use reliability analysis to test the reliability of each question for dependent and independent variables. Finally, this research use illative analysis to analyse the correlation amongst variables by using Pearson correlation (Bivariate). descriptive Analysis After screening question of the questionnaire from 208 respondents there are 200 respondents who are Facebook users and be a member of brand fan page and 8 respondents who are not Facebook user.The following display panel shows the frequency and portion of demographic by using descriptive analysis. Table 4. 2 screen question Facebook user From table 4. 2 of 208 respondents, we found 200 respondents a re Facebook users 96. 2% (200) and 3. 8% (8) are not Facebook user. Brand fan page on Facebook From table 4. 2, after the first screening question we got 200 respondents who are members of a brand fan page on Facebook. frequency of visit fan page From the table 4. 2, the highest percentage of visits to brand fan page on Facebook of the respondents is 1-3 times per workweek and the terminal percentage is once a month or rarely.There are 37. 5% (75) of respondents who visit 1-3 times per week, 29. 5% (59) of visit daily, 20% (40) of 4-6 times per week, 7% (14) of 2-3 times per month and 6% (12) of once a month or seldom. Table 4. 3 demographic information agent of Gender From the table 4. 2, the highest percentage of respondents was female. There are 56. 5% (113) of female respondents and 43. 5% (87) of male respondents. Factor of historic period From the table 4. 2, the highest percentage of respondents was age 25-29 old age old and the lowest percentage is age below 20 years o ld.There are 69% (138) of age 25 to 29 years old, 16% (32) of age 21 to 24 years old, 12. 5% (25) of age 30 and above and 2. 5% (5) of age below 20 years old. Factor of education aim From the table 4. 2, the highest percentage of respondents was college/university level and the lowest percentage is high give lessons level. There are 66. 5% (133) of college/university level, 31. 5% (63) of advance degree level and 2% (4) of high shoal level. Table 4. 4 The Analysis of descriptive statistics of constructs by using Average hatch and Standard Deviation reliableness AnalysisThe purpose of testing the reliability is to measure the question of each variable by using Cronbach’s Coefficient important test. The results of each variable are as follows: Table 4. 5 The reliability Analysis of Research cats-paw From table 4. 5, the results show that the reliability of all variables is greater than . 6 so all questions are reliable to use for this study. inferential Analysis There are 3 independent variables which are social benefit, entertainment benefit and social benefit to analyse the relationship with community engagement behaviour by using Coefficient Pearson correlational statistics (Bivariate).Each independent variable has a positive relationship to community engagement behaviour and authoritative value is less than 0. 01 which heart and soul all hypotheses are fail to reject (supported). assumption 1: Community engagement behaviour has a positive relationship on social benefits. Table 4. 6 The Analysis of relationship between Community engagement behaviour and Social benefit As the result in table 4. 6, the sig. is partake to . 000 which is less than . 01 (. 000 <. 01). It means that null guesswork is rejected. Then there is a relationship between community engagement behaviour and social benefit at the . 01 profound level.At . 260, it means that there is a faint-hearted positive relationship between community engagement behaviour and social benefit. It can conclude that two variables move to the same direction or if the customer has high community engagement behaviour their perceived social benefit is high. Hypothesis 2: Community engagement behaviour has a positive relationship on entertainment benefits. Table 4. 7 The Analysis of relationship between Community engagement behaviour and Entertainment benefit As the result in table 4. 7, the sig. is competent to . 011 which is less than . 05 (. 011 <. 05). It means that null meditation is rejected.Then there is a relationship between community engagement behaviour and social benefit at the . 05 solid level. At . 180, it means that there is weak positive relationship between community engagement behaviour and entertainment benefit. It can conclude that two variables move to the same direction or if the customer has a high community engagement behaviour their perceived entertainment benefit is high. Hypothesis 3: Community engagement behaviour has a positive relatio nship on economic benefits. Table 4. 8 The Analysis of relationship between Community engagement behaviour and economic benefitAs the result in table 4. 8, the sig. is equal to . 000 which is less than . 01 (. 000 <. 01). It means that null hypothesis is rejected. Then there is a relationship between community engagement behaviour and social benefit at the . 01 significant level. At . 257, it means that there is a weak positive relationship between community engagement behaviour and economic benefit. It can conclude that two variables move to the same direction or if the customer has high community engagement behaviour their perceived economic benefit is high. 4. 5 Summary of Hypotheses TestingThere are three hypothesis of this research to test relationship between independent variables that are social benefit, entertainment benefit and economic benefit and dependent variable that is community engagement behaviour of a brand fan page on Facebook by using growth Moment correlati onal statistics Coefficient. Table 4. 9 Summary of Hypotheses Testing The result from these hypothesis state that perceived benefit which are social benefit, entertainment benefit and economic benefit are important factor of customer engagement. All hypotheses are supported and positive related to customer engagement behaviour.CHAPTER 5 CONCLUSION AND RECOMMENDATION 5. 1 Conclusion The findings in this study have practical implications for marketing practices. First of all, there is a positive relationship between community engagement behaviour and perceived benefit that are social benefit, entertainment benefit and economic benefit. The effectiveness of creating marketing on a Facebook fan page of the company can increase the customer engagement successfully. Second, the more customers interact to the brand on Facebook the more they perceive social benefit, entertainment benefit and conomic benefit. This research found that social benefit has the strongest relationship toward commu nity engagement behaviour. The customers are likely to interact with the brand because they like to exchange information and experience and community with people who has the same interest. Entertainment benefit is also has a relationship to the community engagement behaviour when the customer has high attention to the brand fan page on Facebook can be indicate that they perceive the entertainment benefit value.There is a high customer engagement level when the entertainment benefits that the customers perceive are high. The study also found that the relationship of economic factor and customer engagement behaviour is positive so the interactive of customer toward the brand on Facebook is high when the customer perception of the economic factors is high. The important role of developing brand community on Facebook of the company should make every effort to actively dispense social, economic and entertainment benefit separately in order to engage the customer on online communities s uccessfully. . 2 Recommendation A significant issue of great interest to the brand is how participants in online communities become associated with a brand over time. The building of online communities is conjectural to be an effective means of marketing communication which create multiple benefits; for example, amend brand awareness and target marketing. The providing of social, economic and entertainment benefit to online communities will encourages community members to jointly engage to the company effectively.As Facebook became a successful tool of the companies to promote the brand and create customer relationship online and widely broadcast as there is the largest number of user in social media network so, the companies should focused on creating their brand community on Facebook by developing the factors of social, economic and entertainment benefit in order to get customer attention and interaction toward the brand and go beyond the transaction then it can generate loyalt y of the brand successfully. 5. 3 Future Study For this study we focused on the customer community engagement behaviour of ommercial brand on Facebook for and as the brand communities in social media increases on customer behaviour towards multiple community sites so the coterminous research we can study about the customers engagement behaviour towards other social media brand communities, and compare what are the important factors of customer who joins these communities. Moreover we can study the differences of customers’ point of view between the Facebook brand communities and other popular online brand communities such as Twitter, You Tube and Instagram to find out whether customers engage in both, or they prefer using one over the other social media network.Finally, we can study customer’s engagement in different behaviours such as transactional behaviour and find out their expectations on the online communities. REFERENCE Algesheimer, R. , Dholakia, U. M. and Her rmann, A. (2005), â€Å"The social influence of brand community: read from European car clubs”, Journal of Marketing, 69,19-34. Brodie, R. J. and Hollebeek, L. D. (2011), â€Å" forward-moving and consolidating knowledge about customer engagement”, Journal of Service Research, 14 (3), 283-4. Constant, D. , Sproull, L. and Kiesler, S. 1996), â€Å"The munificence of strangers: the usefulness of electronic weak ties for technical advice”, Organization Science, 7 (2), 119-35. Dholakia, U. 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Appendix A: Data Analysis FREQUENCY AND DESCRIPTIVE demographic Gender: Gender| | oftenness| portion| Valid portion| additive part| Valid| priapic| 87| 43. 5| 43. 5| 43. 5| | Female| 113| 56. 5| 56. 5| 100. 0| | fare| 200| 100. 0| 100. 0| | Age: Age| | relative frequency| Percent| Valid Percent| additive Percent| Valid| at a lower place 20| 5| 2. 5| 2. 5| 2. 5| | 20 †24| 32| 16. 0| 16. 0| 18. 5| | 25 †29| 138| 69. 0| 69. 0| 87. 5| | 30 and above| 25| 12. 5| 12. 5| 100. 0| | Total| 200| 100. | 100. 0| | Education: Education| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| High school| 4| 2. 0| 2. 0| 2. 0| | College/University| 133| 66. 5| 66. 5| 68. 5| | call forth degree| 63| 31. 5| 31. 5| 100. 0| | Total| 200| 100. 0| 100. 0| | Visit fan page on Facebook: Visit times| | Frequency| Percent| Valid Percen t| Cumulative Percent| Valid| Once a month or more seldom| 12| 6. 0| 6. 0| 6. 0| | 2-3 times per month| 14| 7. 0| 7. 0| 13. 0| | 1-3 times per week| 75| 37. 5| 37. 5| 50. 5| | 4-6 times per week| 40| 20. 0| 20. 0| 70. 5| | Daily| 59| 29. 5| 29. 5| 100. 0| | Total| 200| 100. 0| 100. 0| | descriptive Statistics| N| Minimum| Maximum| cogitate| Std. Deviation| Read| 200| 1| 5| 4. 08| . 953| Like| 200| 1| 5| 3. 02| 1. 149| Write| 200| 1| 5| 2. 44| 1. 226| Because I want to get to know other commercial brand community members| 200| 2| 5| 4. 09| . 775| To render information to other brand community members| 200| 2| 5| 4. 04| . 693| To share my ideas with other commercial brand community members| 200| 2| 5| 4. 01| . 716| Because I want to stay in touch with other brand community members| 200| 2| 5| 4. 03| . 698| To help other community members| 200| 2| 5| 3. 83| . 751| To feel needed by brand or other community members| 200| 1| 5| 3. 8| . 843| To get help from other community members| 200 | 2| 5| 3. 91| . 727| To get socialize| 200| 1| 5| 3. 81| . 861| To relax| 200| 1| 5| 3. 81| . 835| To pass time when I am bored| 200| 2| 5| 3. 80| . 837| To get bonuses| 200| 2| 5| 3. 90| . 874| To get better service| 200| 1| 5| 3. 60| . 972| To get dissolute responses| 200| 1| 5| 3. 63| . 979| To participate in brand activity| 200| 1| 5| 3. 73| . 868| Valid N (listwise)| 200| | | | | reliability Customer community engagement behavior Reliability Statistics| Cronbachs Alpha| N of Items| .933| 3| Social benefits Reliability Statistics| Cronbachs Alpha| N of Items| 883| 7| Entertainment benefits Reliability Statistics| Cronbachs Alpha| N of Items| .889| 3| Economic benefits Reliability Statistics| Cronbachs Alpha| N of Items| .839| 4| inferential ANALYSIS kin between Customer engagement behavior and Social benefits correlation coefficients| | MeanCEB| MeanSB| MeanCEB| Pearson Correlation| 1| . 260**| | Sig. (2-tailed)| | . 000| | N| 200| 200| MeanSB| Pearson Correlation| . 260**| 1| | Sig. (2-tailed)| . 000| | | N| 200| 200| **. Correlation is significant at the 0. 01 level (2-tailed). | Relationship between Customer engagement behavior and Entertainment benefits Correlations| MeanCEB| MeanETB| MeanCEB| Pearson Correlation| 1| . 180*| | Sig. (2-tailed)| | . 011| | N| 200| 200| MeanETB| Pearson Correlation| . 180*| 1| | Sig. (2-tailed)| . 011| | | N| 200| 200| *. Correlation is significant at the 0. 05 level (2-tailed). | Relationship between Customer engagement behavior and Economic benefits Correlations| | MeanCEB| MeanECB| MeanCEB| Pearson Correlation| 1| . 257**| | Sig. (2-tailed)| | . 000| | N| 200| 200| MeanECB| Pearson Correlation| . 257**| 1| | Sig. (2-tailed)| . 000| | | N| 200| 200| **. Correlation is significant at the 0. 01 level (2-tailed). | accessory B: QUESTIONNAIRECustomer Engagement in a Facebook brand community IBM Business Research Methodology (BP 6902) Master of Business AdministrationAssumption University ————&# 8212;———————————- ————————————————- As part of our Master Degree studies, we are in need of collecting some data that Customer Engagement in a Facebook brand community. It will be highly appreciated if you could spend few minutes with us to complete this questionnaire. Your information will be kept as confidential and this only we use for our research purpose. Thank you very much for your cooperation. embark on I: Screening Question 1. Do you have Facebook account? (???????????????????????????????? ) YES (?? ) NO (????? ) 2. Are you a fan of fan page of brand community on Facebook? (??????????????????????????????????????????? ) YES (???? )If yes, please go to the next Question (??????? ????????????????????? ) NO (??????? )If no, end of questionnaire (?????????? ??????????? ) 3. How often you visit commercial brand community fan page on Facebook? ????????????????????????????????????????? Daily (?????? ) 4-6 times per week(4-6 ??????????????? ) 1-3 times per week(1-3 ??????????????? ) 2-3 times per month (2-3 ????????????? Once a month or more seldom (1 ???????????????????????? ) routine II: Measurement of Dependents Variables 1. Customer community engagement behavior (is defined as a Facebook user’s interact to the brand on Facebook fan page) Statements began with: I am a Facebook commercial brand community 5= powerfully agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = ????????????????? , 4 = ???????? , 3 = ???? , 2 = ??????????? ??? 1 = ???????????????????? 1)You are on a regular basis read meat of the brand on Facebook fan page ???????????????????????????????????????????????????? 5| 4| 3| 2| 1| 2) You are regularly press like message of the brand on Facebook fan page ?????????????????????????????????????????????????????? | 5| 4| 3| 2| 1| 3) You are regularly save up comment of the brand on Facebook fan page ????????????????????????????????????????????????????? | 5| 4| 3| 2| 1| Part three: Measurement of Independent Variables 2. Social benefit (is defined as a Facebook user’s perception toward social benefit) Statements began with: I am a Facebook commercial brand community 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = ????????????????? 4 = ???????? , 3 = ???? , 2 = ??????????? ??? 1 = ???????????????????? 1)Because I want to get to know other commercial brand community members ??????????????????????????????????????????????????????????????????? | 5| 4| 3| 2| 1| 2) To provide information to other brand community members ????????????????????????????????? | 5| 4| 3| 2| 1| 3) To share my ideas with other commercial brand community members ????????????????????????????????????????????? | 5| 4| 3| 2| 1| 4) Because I want to stay in touch with other brand community members ?????????????????????????????????? ?????????? 5| 4| 3| 2| 1| 5) To help other community members ???????????????????????????????? | 5| 4| 3| 2| 1| 6) To feel needed by brand or other community members ????????????????????????????????????????????????????????? | 5| 4| 3| 2| 1| 7) To get help from other community members ?????????????????????????????????????????????? | 5| 4| 3| 2| 1| 3. Entertainment benefit (is defined as Facebook user’s perception toward entertainment benefit ) 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = ????????????????? , 4 = ???????? , 3 = ???? 2 = ??????????? ??? 1 = ???????????????????? 1) To get entertained ???????????????? | 5| 4| 3| 2| 1| 2) To relax ????????????? | 5| 4| 3| 2| 1| 3) To pass time when I am bored ???????????? | 5| 4| 3| 2| 1| 5 Economic benefit (is defined as Facebook user’s perception toward Economic benefit) 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = ????????????????? , 4 = ???????? , 3 = ???? , 2 = ??????????? ??? 1 = ???????????????????? 1) To get bonuses ?????????????? | 5| 4| 3| 2| 1| 2) To get better service ????????????????????????? | 5| 4| 3| 2| 1| 3) To get prompt responses ???????????????????????????????? | 5| 4| 3| 2| 1| 4) To participate in marketing activity campaign ???????????????????????????????? | 5| 4| 3| 2| 1| Part IV: Demographic 1. Gender ??? Male   (??? )Female (???? ) 2. Age ???? Below 20 (??????? 20?? )20-24 25-29   30 and above (30 ????????????? ) 4. What is your education level? ????????????? Middle School ???????????????? High School????????????????? College/University ??????????? Advance Degree???????? ??????????? — Thank You for Your snip —\r\n'