International Marketing

Ericsson smart set merges with Sony to provide Sony Ericsson brisk phonesThe objective of this article is to diverge light on the conjugation of Telecommunication Company liftd Ericsson , and its nuclear fusion with Japanese Electronics product Company c solelyed Sony . The article graduation exercise gives the command background about both the companies and later on tells the write up behind the mergers between two companies and on that point product called Sony EricssonHistory of the CompaniesEricsson : It is a Swedish family that deals in telecom products . The companies established its name as telecommunication Exchange Company , later on started to produce automated devices related telecommunication . In other(a) 1990 s , Ericsson clear-cut to execute their own restless phones handsets and had a gigantic mercha ndise share . Before developing mobile phones , Ericsson is considered as pioneers in serving broadband connection through with(predicate) the shit cables . They produce large amount of wireless engine room-establish instruments . Ericsson has develop sort of advance version of mobile sets based on GSM , CDMA , WCDMA , rim etc applied scienceSony : Sony , which is a Japanese caller-up , is a giant in Electronics industry . They slang wide deviate of electronic products specially related to Media and Entertainment equipments such(prenominal) as Televisions , Walkmans Cameras etcSony EricssonIn late 90 s , the demand of mobiles started increasing globally . two these companies with their background decided to make mobile handsets Ericsson was in the trade was almost a decade .

But later on they suffers a losses because of the monopoly created by Nokia and there was too such(prenominal) investment in IT sector globally , that started to saturation In 2001 , Sony and Ericsson decided to return merger and introduced a new company called Sony Ericsson , which will manufacture mobile phone handsets . Both the companies had concern amount of shares in Sony Ericsson . The advantage Sony Ericsson got was that Sony had a spacious consumer market and Ericsson was well-established name in telecommunication technology sector . So Sony Ericsson came up hefty quality features and high backhand technology . As short as they came in the market , they got huge profits and at one time Sony Ericsson is one of the concentrated market leaders with fifth mobile phone producing company . Their main competitors are Nokia , Samsung , Seimens and Motor olaSony Ericsson has very developed handsets based on the 3G technology They are compatible with GSM , CDMA , WCDMA , HSDPA and all current technologies . They have come up new features in mobile phones such still and video camera , with Sony s Cybershot technology . They also introduced the medicament phones , which had Walkman in it . They have very nigh range of labor organizer in the market BibliographySony Ericsson . Sony Ericsson History [accessed on 30 January 2008]...If you want to get a full essay, set it on our website: OrderCustomPaper.com

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